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2018 Kia Niro bests Prius and Ioniq with IIHS Top Safety Pick Plus rating

The Insurance Institute for Highway Safety has recently tested the 2018 Kia Niro, and the car came out well. The organization gave it the Top Safety Pick+ award, which goes to cars that meet the organization's most stringent safety requirements. While good on its own, the Niro's new commendation also stands out because its corporate cousin, the Hyundai Ioniq, and its close competitor the Toyota Prius only received the plain Top Safety Pick award. The Niro earned this score by getting a "Good" rating, the highest IIHS bestows, in every single crash test, including the difficult small overlap test for both passenger and driver. It also received a "Good" rating for its optional HID headlights, and the optional forward collision prevention system managed to prevent a collision at speeds up to 25 mph. This brings us to a caveat to the Niro's scores, though. The highly rated headlights and forward collision prevention system are options that don't come standard on base models of the Niro. The headlights only become available on the second-highest EX trim, and are standard on the top Touring trim. The forward collision prevention system is not available on the base FE trim, but it is an option starting with the second-lowest LX trim, and is standard on Touring. Related Video: Featured Gallery 2017 Kia Niro Hybrid: First Drive View 20 Photos Image Credit: Kia Green Kia Safety Crossover Hatchback Hybrid kia niro

Kia Hotbots come back out to play with 2014 Forte

Kia is bringing back its so-called "hotbots," the slightly disturbing female robots that traipse about the uncanny valley while hustling the new Forte and "respecting the tech," for three new, humorous animated spots.
The Hotbots first debuted during Kia's latest Super Bowl spot, which followed the debut of the 2014 Forte sedan at the 2012 Los Angeles Auto Show. Each new spot follows the premise of the two originals, with the hotbots protecting the Forte while the oblivious owner stands by. Take a look at all three ads below, along with the two originals that kicked the series off.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.