2014 Kia Sorento 3.3l Sxl on 2040-cars

Auto blog

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

2020 Kia Forte GT revealed at SEMA adds turbo engine, manual transmission

We figured it was coming soon, but the performance version of the Kia Forte just dropped at SEMA. Named Forte GT, this 2020 model sedan takes the redesigned for 2019 Forte and turns it up a few notches in the fun department. Replacing the naturally aspirated 2.0-liter four-cylinder is a 1.6-liter turbocharged four banger. It makes 201 horsepower and 195 pound-feet of torque, which is identical to the power it makes in the Hyundai Elantra Sport and GT Sport. A "sport-tuned" dual exhaust is added to give the car some aural appeal too. Buyers will be able to choose between a six-speed manual and a seven-speed dual-clutch automatic, also the same as the Elantra. We hope you're noticing a trend here. The torsion bar rear suspension is replaced with a fully independent suspension design, making it that way for all four corners. Thicker sway bars and larger disc brakes are used all around as well. To keep it stuck to the ground, Kia is offering Michelin Pilot Sport summer tires as an option — that's pretty sweet. All of these changes follow the same pattern as the Elantra did when Hyundai introduced the Sport trim for that car. The Hyundai doesn't offer this aggressive of a tire package though. Of course, there are exterior changes here, too. New 18-inch two-tone wheels are exclusive to the GT. A shouty (and questionable) gloss black and red accented grille with GT designation is the most obvious switch-up. There's more gloss black on the mirrors, side sills, rear spoiler and turn signals. Black sport seats with red contrast stitching, a flat-bottom steering wheel and aluminum sport pedals differentiate the interior from the normal Forte trims. Kia is also making a less exciting Forte "GT Line" trim car, which is essentially a GT appearance package. You'll get almost all the go-fast look parts, but the mechanicals are identical to the standard Forte. This means the 2.0-liter, CVT and torsion beam rear go back in. The baby Stinger theme is carried on with this car in its name and even the GT1 and GT2 option packages available for these two new trim levels. Both the packages offer differing levels of Kia's driver assistance technologies, as well as tech like a Harman Kardon audio system and heated/cooled seats. While we can safely say the new Forte is no Stinger, this GT trim is an extremely welcome addition, especially the continued option for a manual transmission. Related video:

Kia recalls 507,000 vehicles in U.S. for airbag issues

WASHINGTON — Kia Motors Corp said on Friday it was recalling more than 507,000 vehicles in the United States because an electronic glitch may prevent airbags from deploying in a crash. The recall follows an announcement in March by the National Highway Traffic Safety Administration (NHTSA) that it was investigating why some airbags had failed to deploy in Kia vehicles and its affiliate Hyundai after crashes in which four people were killed and another six were injured. The two Korean automakers have now recalled nearly 1.1 million U.S. vehicles to address the issue. NHTSA said in March that it was aware of six serious crashes in which airbags failed to deploy in frontal crashes, including four in 2011 model Hyundai Sonatas and two in 2012 and 2013 Kia Forte vehicles. The crash of the 2013 Forte occurred in Canada. Kia's recall issued on Friday covers 2010-2013 Kia Fortes, 2011-2013 Kia Optimas and 2011-2012 Kia Optima Hybrid and Sedona vehicles. The company said the airbag control unit may short circuit because they may be susceptible to electrical overstress, preventing the frontal airbags and seat belt pretensioners, which pull the driver and front seat passenger firmly back into their seats, from deploying. The company said it does not yet have a fix, but is working with its supplier on the issue. Kia spokesman James Bell said the company "is attempting to have a remedy by the scheduled owner notification date of July 27. If Kia does not have a remedy by that date or if any customer feels unsafe in his/her vehicle, we will provide a rental car until the repair has been completed." Hyundai in February issued a recall for 154,000 U.S. Sonatas after non-deployment reports were linked to electrical overstress in the air bag control unit. In April, Hyundai recalled an additional 425,000 U.S. vehicles to address the same issue. Hyundai said in March that it was aware of reports of two deaths in its vehicles, which occurred in head-on collisions at extremely high rates of speed. NHTSA said the airbag control module under investigation was built by ZF Friedrichshafen AG, a German auto supplier. ZF said on Friday that it has worked with Kia and "continues to cooperate and support NHTSA and its customers in the investigation." The safety agency also said that electrical overstress appeared to be the root cause in a 2016 recall by Fiat Chrysler Automobiles NV of 1.4 million U.S. vehicles for airbag non-deployments in significant frontal crashes.