2013 Kia Sorento Lx on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia ProCeed GT shooting brake spied ahead of its reveal

Kia plans to introduce its ProCeed GT to the world tomorrow, but our spy shooters just caught a fully camouflaged version out testing on public roads. This five-door shooting brake most likely isn't coming to the crossover-crazed U.S., but it's still cool enough that we thought you'd like to see it. We were thoroughly impressed with the ProCeed Concept shown in Frankfurt last year. If the production car is similar to that, we'll be extremely jealous of everybody in Europe who gets to buy the Stinger-looking vehicle. As far as specs go, Kia hasn't given any hints. Rumors point to a 1.6-liter turbocharged four-cylinder with 201 horsepower and 195 pound-feet of torque as at least one of the available engines. From what we can see on this prototype, the grille has retained its shape and style – even the little GT badge remains. Here's hoping the best bits from the concept make it into production without too many alterations. Kia is definitely getting it right with design as of late with the Stinger and soon-to-be-announced ProCeed GT. Sadly, all that those of us in the U.S. can do now is look from afar. Related Video: Featured Gallery Kia ProCeed GT: Spy Shots View 11 Photos Spy Photos Paris Motor Show Kia Wagon

Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video: