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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

2014 Kia Cadenza goes on sale this month priced from $35,100*

Kia's sedan lineup is about to get much more luxurious with the addition of the new Cadenza and range-topping Quoris models, but the Amanti-replacing 2014 Cadenza will be the first to hit dealers this month with a starting price of $35,100 (*not including $800 for destination). For those keeping record, that's more expensive than Hyundai's version of this car, the Azera, and about $1,000 more than the Genesis, but it sounds like the new front-wheel-drive Kia will be getting a few more advanced features than its Hyundai counterpart.
In base form, the Cadenza comes standard with leather seating, navigation and a premium Infinity 12-speaker audio system, and the $3,000 Luxury Package adds nappa leather seats with a ventilated driver's seat, a seven-inch thin-film transistor (TFT) display, heated rear seats, power tilt and telescoping steering column, adaptive HID headlights and a panoramic sunroof. On models already equipped with the Luxury Package, buyers can also add on the Technology Package, which includes adaptive cruise control, blind spot detection, lane departure warning and hydrophobic glass on the front doors - previously, Kia stated that the Cadenza would be getting this water-repelling technology on the windshield, but this press release specifies that it will be applied to the front side windows. And if these two packages aren't enough luxury for you, Kia's cherry on top is a no-cost White Package that adds white nappa leather seats, woodgrain trim and a premium headliner.
All in, the 2014 Cadenza will run $41,100 with every option box checked, so we can only imagine how much the Qurois is going to cost when it makes its debut. Scroll down for the press release detailing the pricing for the new Cadenza.

Kia's Detroit concept is called Telluride

Remember that Kia concept we told you about earlier this week? It's called Telluride – you know, like the ski resort town in Colorado. Kia just released this second teaser image of its big SUV concept, giving us a sneak peek of the interior. Design-wise, it looks cool, but there's more here than meets the eye. Kia is, as expected, short on details. But the automaker confirms many of the interior bits – including elements of the dashboard, door panels, and steering wheel – use 3D-printed components. We'll have to wait until next week's Detroit Auto Show to see exactly what Kia's talking about, though. In its short press release, Kia once again mentions its concept's "unique in-cabin health-and-wellness technology," but doesn't offer any more details. Maybe it's something similar to the Fit Driver stuff that Audi unveiled at CES this week. Look for the Telluride to debut during Kia's press conference at 2:15 PM Eastern on Monday, January 11, and click here to see the original teaser showing the SUV's shape. DETROIT CONCEPT TEASER #2 The boldly designed Telluride, set to unveil at the 2016 North American International Auto Show next week, pushes the boundaries of technology and luxury with unique in-cabin health-and-wellness technology. The concept highlights Kia's first use of 3D-printed components, which add a distinct, modern design element to the dashboard, door panels, and steering wheel.