2005 Kia Sorento Lx Sport Utility 4-door 3.5l on 2040-cars

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What do J.D. Power's quality ratings really measure?

Check these recently released J.D. Power Initial Quality Study (IQS) results. Do they raise any questions in your mind? Premium sports-car maker Porsche sits in first place for the third straight year, so are Porsches really the best-built cars in the U.S. market? Korean brands Kia and Hyundai are second and fourth, so are Korean vehicles suddenly better than their US, European, and Japanese competitors? Are workaday Chevrolets (seventh place) better than premium Buicks (11th), and Buicks better than luxury Cadillacs (21st), even though all are assembled in General Motors plants with the same processes and many shared parts? Are Japanese Acuras (26th) worse than German Volkswagens (24th)? And is "quality" really what it used to be (and what most perceive it to be), a measure of build excellence? Or has it evolved into much more a measure of likeability and ease of use? To properly analyze these widely watched results, we must first understand what IQS actually studies, and what the numerical scores really mean. First, as its name indicates, it's all about "initial" quality, measured by problems reported by new-vehicle owners in their first 90 days of ownership. If something breaks or falls off four months in, it doesn't count here. Second, the scores are problems per 100 vehicles, or PP100. So Power's 2015 IQS industry average of 112 PP100 translates to just 1.12 reported problems per vehicle. Third, no attempt is made to differentiate BIG problems from minor ones. Thus a transmission or engine failure counts the same as a squeaky glove box door, tricky phone pairing, inconsistent voice recognition, or anything else that annoys the owner. Traditionally, a high-quality vehicle is one that is well-bolted together. It doesn't leak, squeak, rattle, shed parts, show gaps between panels, or break down and leave you stranded. By this standard, there are very few poor-quality new vehicles in today's U.S. market. But what "quality" should not mean, is subjective likeability: ease of operation of the radio, climate controls, or seat adjusters, phone pairing, music downloading, sizes of touch pads on an infotainment screen, quickness of system response, or accuracy of voice-recognition. These are ergonomic "human factors" issues, not "quality" problems. Yet these kinds of pleasability issues are now dominating today's JDP "quality" ratings.

Genesis, Kia, Lexus EVs earn spots on the IIHS Top Safety Picks+ list

A trio of 2023 electric vehicles — the Hyundai Ioniq 6, Lexus RZ, and Genesis Electrified GV70 — have just earned the Top Safety Pick+ rating by the Insurance Institute for Highway Safety. The prestigious award from the IIHS requires that the cars and SUVs achieve top scores in a number of crash tests and that they have an “Advanced” or “Superior” front crash avoidance system that activates to help inattentive drivers prevent vehicle or pedestrian crashes. Previous selections for the award among EVs have included the Rivian R1T/R1S, Kia EV6, Hyundai IONIQ 5, and Tesla Models 3/Y. To earn the “+” designation, the agency stipulates that headlights rated “Acceptable or Good” must be standard across all trims, and that a front crash prevention system that earns Advanced or Superior ratings in both the daytime and nighttime vehicle-to-pedestrian evaluations be available. The GV70 earned “Advanced” ratings in both the daytime and nighttime vehicle-to-pedestrian front crash prevention evaluations. The Ioniq 6 and the Lexus RZ earned “Superior” ratings in these two tests. “To be environmentally friendly, our vehicles and our cities also need to be pedestrian-friendly,” said IIHS President David Harkey. “All three of these vehicles have standard front crash prevention systems designed to protect pedestrians both during the day and at night, when most fatal pedestrian crashes happen.” Overall in its latest list, the IIHS named 51 cars in the “Top Safety Pick+” grouping, and 25 in the secondary Top Safety Pick tier. ThatÂ’s down from 101 total award-winning models last year, likely because the organization has implemented its tough new side-impact test and is also testing for night-time pedestrian detection for collision warning and prevention systems. The IIHS is one of two major automotive safety rating organizations, along with the federal government's National Highway Transportation Safety Administration. IIHS is a private organization funded by insurance companies. By the Numbers Genesis Kia Lexus Green Automakers Insurance Safety Electric

Kia: The Perfect Getaway

Former 007 Pierce Brosnan took on a new role for the 2015 Super Bowl, featuring in a spot for the new Kia Sorento. The fifth man to take on James Bond, Brosnan is being pitched a new project, although he doesn't seem to be totally on the same page as the executive that's trying to sell him. Where the actor expects a sniper and a missile launcher, he's confronted by a owl and a moose, respectively. It's a pretty humorous spot, all together. As for the car, you can read all about our first-hand experiences in the new Sorento.