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Hyundai outlines EV strategy as it struggles with cost of engine defects

SEOUL — South Korea's Hyundai Motor pledged to boost sales of electric vehicles to over half a million by 2025 as part of a bid to focus on new technologies and catch up with rivals, but some analysts saw the target as conservative and warned of the costs. The announcement by Hyundai, the world's fifth largest car maker along with affiliate Kia Motors, underscores the accelerating strategy shift under Euisun Chung, who became the motor group's executive vice chairman last year. Hyundai announced a $35 billion investment last week in mobility and other auto technologies by 2025, less than a month after unveiling a $1.6 billion deal to develop self-driving vehicle technologies with Aptiv. The firm said on Thursday it plans to launch 16 EV models by 2025 to boost sales of such vehicles 17-fold to 560,000 by that year. Still, that would be equivalent to just over 10% of its projected global sales this year. The projection compares with more bullish forecasts offered by its bigger rivals. Volkswagen AG expects to make 22 million EVs over the next decade, while General Motors aims to sell 1 million EVs annually by 2026. "That is not an ambitious target. If Hyundai fails to boost volumes fast enough, costs of electric cars will weigh on profitability," Lee Jae-il, an analyst at Eugene Securities & Investment. Hyundai said that the EV market would face intensifying competition and oversupply soon and automakers failing to meet toughening European emissions regulations will face heavy penalties and suffer a serious blow to their reputation. "EV supply is expected to surpass demand from the second half of next year," Ka Suk-hyun, vice president of Hyundai Motor, told an earnings conference call. Quality issues Hyundai's third-quarter net profit rose 59% to 427 billion won ($365 million), well below the average 684 billion profit estimate of analysts based on Refinitiv data, due to 600 billion won provisions it earmarked to address potential engine defects in the United States and South Korea. Quality issues have been a major drag in Hyundai's attempt to steer a recovery from six consecutive annual profit declines and constrained its financial firepower to invest in future technologies. It is still under investigation by U.S regulators and prosecutors over potential faulty engines in some models. Total retail sales fell 3% in the third quarter, as higher U.S.

Kia brings four jump-ready Tellurides and a modified Stinger to SEMA

Kia dropped the curtain on the Forte GT today at SEMA, but the Korean automaker also has a full plate of modified cars it will be showing there too. Four heavily modified Telluride SUVs, a Stinger, Forte and K900 are all making appearances in Las Vegas. All of the Tellurides look a bit different, but they share the same suspension modifications. It starts with KW Motorsports long-travel shocks with remote reservoirs and three-way adjustable damping. Then Kia fabricated new heavy-duty lower control arms, widened the track by three inches and added King hydraulic bump stops. Why did Kia add such an awesome suspension setup? Well, it plans on jumping these Tellurides all week long at a demonstration track outside of the SEMA show. We think that's a good enough reason. All the Tellurides are also sporting Black Rhino wheels shod with 32-inch Milestar Patagonia mud terrain tires. A straight pipe exhaust has also been fitted. Telluride Horizon Roamer This Telluride has a snorkel for deep-water fording and a large LED light bar on the roof. Kia says this one was designed for conquering the Rubicon trail. The orange paint ensures you won't be missing this big SUV on the rocks either. Telluride Cadet Leader Kia says this one was aimed more toward the trailblazing kind of off-roading. It has flat military style green and black paint and Rotopaks for gasoline on the rear quarter panels. Telluride Desert Drifter Painted to blend in with the desert, this Telluride might be our favorite looking of the bunch. The front LEDs actually blend in nicely with the paint, giving this tough looking off-roader a sense of style. Telluride Baja Glider Here's the only Telluride of the bunch without a massive brush guard. Instead, it gets a front tube bumper to go along with its skid plate. The black paint gives it a much more subdued appearance as well. 2019 DUB Kia Stinger GT DUB certainly went all-in on this Stinger, mounting massive 22-inch wheels and a wide body kit. There's a custom exhaust and intake for extra noise, and the engine bay gets a full dress-up kit. Air-ride suspension brings it all closer to the ground, while the brushed steel and carbon fiber wraps give it an even flashier appearance. A completely custom red/black leather and suede interior make the Stinger unique on the inside too. 2019 DUB Kia K900 The K900 seems like more of a DUB-style car to customize, and this example here is not lacking in the glam department.

2015 Kia K900

Let's be honest, Rich America. When you drive your fullsize luxury sedans, you don't clock any laps of the Nürburgring. You don't view your car as an alternative to air travel, ready to wheel between countries at triple-digit Autobahn speeds. Heck, you don't even take the long way home. Instead, you commute in fender-to-fender gridlock looking to be assuaged by sybaritic luxuries, your ride serving as a four-wheeled extension of your living room. Yet when it comes time to vote with your pocketbooks, you overwhelmingly skew toward European driving values - German ones, more specifically. You favor the firm rides, firmer seats and quick steering of cars like the BMW 7 Series and Audi A8. What gives? That's what Kia is clandestinely asking with its new 2015 K900.
According to Kia PR director Scott McKee, this 200.6-inch bruiser of a sedan is all about "at-ease luxury." That's a notion that was once very much synonymous with American automakers' approach to big high-end sedans - effortless comfort above all other considerations. Sprawling room in every direction. Fine materials no matter where the hand falls. The automobile as an isolative cocoon. Once upon a time, Cadillac and Lincoln owned the Comfort First game, but these days, there's almost nobody playing - the Lexus LS and Hyundai Equus are the only cars in this end of the market, everyone else is busy aping German values.
Kia planners could claim that the K900 has been intentionally targeted at a different sort of customer - and indeed, during the press conference ahead of our first drive in Santa Barbara, there was some discussion of "a different kind of luxury" and seeking "confident individualist" buyers. But the truth is, the Korean premium car shoppers that this car was primarily designed for crave exactly the sort of plush luxury experience the K900 dispenses. In other words, Kia is hoping that there are a few thousand like-minded Americans willing to overlook the badge on its nose and give this car a chance.