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Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video:

Kia brings four jump-ready Tellurides and a modified Stinger to SEMA

Kia dropped the curtain on the Forte GT today at SEMA, but the Korean automaker also has a full plate of modified cars it will be showing there too. Four heavily modified Telluride SUVs, a Stinger, Forte and K900 are all making appearances in Las Vegas. All of the Tellurides look a bit different, but they share the same suspension modifications. It starts with KW Motorsports long-travel shocks with remote reservoirs and three-way adjustable damping. Then Kia fabricated new heavy-duty lower control arms, widened the track by three inches and added King hydraulic bump stops. Why did Kia add such an awesome suspension setup? Well, it plans on jumping these Tellurides all week long at a demonstration track outside of the SEMA show. We think that's a good enough reason. All the Tellurides are also sporting Black Rhino wheels shod with 32-inch Milestar Patagonia mud terrain tires. A straight pipe exhaust has also been fitted. Telluride Horizon Roamer This Telluride has a snorkel for deep-water fording and a large LED light bar on the roof. Kia says this one was designed for conquering the Rubicon trail. The orange paint ensures you won't be missing this big SUV on the rocks either. Telluride Cadet Leader Kia says this one was aimed more toward the trailblazing kind of off-roading. It has flat military style green and black paint and Rotopaks for gasoline on the rear quarter panels. Telluride Desert Drifter Painted to blend in with the desert, this Telluride might be our favorite looking of the bunch. The front LEDs actually blend in nicely with the paint, giving this tough looking off-roader a sense of style. Telluride Baja Glider Here's the only Telluride of the bunch without a massive brush guard. Instead, it gets a front tube bumper to go along with its skid plate. The black paint gives it a much more subdued appearance as well. 2019 DUB Kia Stinger GT DUB certainly went all-in on this Stinger, mounting massive 22-inch wheels and a wide body kit. There's a custom exhaust and intake for extra noise, and the engine bay gets a full dress-up kit. Air-ride suspension brings it all closer to the ground, while the brushed steel and carbon fiber wraps give it an even flashier appearance. A completely custom red/black leather and suede interior make the Stinger unique on the inside too. 2019 DUB Kia K900 The K900 seems like more of a DUB-style car to customize, and this example here is not lacking in the glam department.

S. Korea to raise concerns about EV credits, battery sourcing in U.S. visit

SEOUL — South Korean officials will meet U.S. counterparts this week to express "concerns" about the Inflation Reduction Act, which restricts who can receive U.S. subsidies for the production of electric vehicles and where firms can source battery materials. President Joe Biden signed into law this month a $430 billion bill, seen as the biggest climate package in U.S. history. The law requires that EVs be assembled in North America to qualify for tax credits, ending subsidies for several EV models, and that a percentage of critical minerals used in batteries come from the United States or an American free-trade partner. Automakers like Hyundai Motor face short-term competitive disadvantage to manufacturers of EVs that receive tax credits in the United States, while industry sources said Korean battery makers must make changes to mineral sourcing routes, which could affect cost adversely. South Korean officials are expected to tell counterparts from the U.S. Trade Representative's office and the U.S. Treasury that the new law may violate trade norms such as the U.S.-South Korea free trade agreement and the WTO agreement, the industry ministry said. Korean automakers will consider adjusting production plans to prioritize the construction of U.S. plants for example, the ministry said, while battery makers will seek to diversify where they source minerals from. Under new rules to kick in next year, at least 40% of the monetary value of the critical minerals in batteries will need to come from the United States or an American free-trade partner, with that proportion rising to 80% by 2027. Globally, the treatment of some 58% of lithium, 64% of cobalt and 70% of graphite goes through China, according to ministry data. FALLOUT The new rules are a major complication for battery makers LG Energy Solution (LGES), SK On and Samsung SDI, battery industry sources said. South Korea's LGES supplies Tesla and General Motors, while SK On and Samsung SDI supply Ford Motor and Volkswagen among others. The three battery makers together command more than a quarter of the global EV battery market, according to SNE Research. "It's become a huge headache ... Automaker clients said they didn't expect this new law would take effect this soon," said a South Korean battery industry source.