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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

2020 Kia Tellurides recalled for seatbelt problem

Just over 30,000 2020 Kia Telluride SUVs are being recalled in the U.S. due to a seatbelt installation problem. Year to date, Kia hasn’t sold much more than 30,000 Tellurides, so the recall applies to nearly every Telluride on the road right now. Documents posted on the NHTSAÂ’s website explain that the wrong seatbelt assemblies may have been installed in certain Tellurides. Instead of American-spec assemblies, Kia says the Middle East-spec seatbelt assemblies may have been installed on some Tellurides. HereÂ’s why thatÂ’s an issue: Kia states that the seatbelts in the passenger seat, second row and third row may not be equipped with an automatic locking retractor (ALR) feature. In case you werenÂ’t familiar with the terminology, automatic locking retractor belts are seatbelts that lock into place once theyÂ’re snug to whatever theyÂ’re holding — they lock into place, instead of allowing a passenger to tug them back out again. This is necessary for securing child seats into place via the seatbelt, because you donÂ’t want there to be any give or movement in a crash. U.S. regulations require that every forward-facing seat that isnÂ’t the driverÂ’s seat has the ALR feature so that a child seat can be properly secured in it. Kia says “If a non-ALR seat belt is used to secure a child seat in the front passenger, second or third row seats, it may not tightly secure a child restraint system, increasing the risk of injury to a child seat occupant in a crash.” As of now, there are no reported deaths or injuries as a result of this issue. Owners of these potentially affected Tellurides will have to bring their vehicles into the dealer to be inspected. If they have the non-ALR Middle East-spec seatbelts installed in them, Kia will change them out for American-spec belt assemblies free of charge. The recall is scheduled to begin Aug. 30, so owners should expect a notification in the mail soon. This recall is the first experienced by the popular Telluride SUV.

Electrify Expo is an all-electrified auto show like the old days

In late July, Autoblog swung by Washington, D.C. to check out the Electrify Expo. Now in its third year of nationwide shows, the Electrify Expo calls itself “North America's largest electric vehicle festival filled with over 1 million square feet of the world's top electric brands.” At every stop, visitors can find out about, crawl around in, drive and ride just about any personal conveyance that uses a battery for propulsion. Truth be told, when the show's PR team reached out to us with an invite, we only considered going after finding out about an area showcasing battery-electric tuner cars. EV tuning is undoubtedly going to be huge—eventually—which got us curious about these early days. We figured weÂ’d brave whatever the rest of the expo was to find out whatÂ’s the equivalent of nitrous for a Tesla. See, the EV event scene is still such that one never knows if theyÂ’ll show up to a mix of science and county fairs with a few cars on display just for truth in advertising, or if theyÂ’ll show up to a parking lot with 26 cars, 10 of them locked, 10 of them homemade, and 6 guarded by promotional hires desperate to tap all your identifying info a tablet before dispensing dubious and superficial information. Which is to say, we didnÂ’t expect much. And that makes us chuffed to report: Electrify Expo is great. We hadnÂ’t been strolling the lot outside the old RFK Stadium for five minutes before thinking, “This feels like an old-school auto show!” The exclamation to that point came from a group of four who cut me off to reach the C40 Recharge in the Volvo booth, one of them exclaiming as if he were the group expert and as if his friends were deaf, “THATÂ’S THE LEAST EXPENSIVE ONE! AND ITÂ’S BEEEE-YOUUUUU-TI-FULLLLLL!” I wasnÂ’t there to judge, I was there for the enthusiasm. Automakers had built small, simple, open booths, parked cars in them, then provided visitors the kind of interactions that will do the most good for anyone wondering about or interested in an EV. We only saw two cars that were off limits, the new Volkswagen ID.Buzz and the Ford F-100 Eluminator. Volvo wouldnÂ’t let me get an espresso from their chic little trailer, either, unless I visited the EX90 Experience trailer first. Otherwise, it was a free-for-all. Tesla had a large booth full of cars. BMW had two i7s open for everyone to sit in, next to the Ford booth with that Eluminator and an unlocked Mustang Mach-E GT and F-150 Lightning showing their cooler-chest-frunk trick.