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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Hyundai, Kia earmark $760 million to settle U.S. lawsuits over engine fires

SEOUL — Hyundai and affiliate Kia have earmarked 900 billion won ($758 million) to settle U.S. class action litigation and address engine-related issues including fires and failures in the United States and South Korea. The move marks the South Korean auto giant's first major effort to resolve years of trouble over engine defects that have also sparked probes by the U.S. safety regulator and prosecutors. Hyundai Motor will make a provision of about 600 billion won in its July to September earnings while Kia will book one for about 300 billion won, they said on Friday. Hyundai and Kia said in a statement that under the U.S. settlement they would install software to monitor for symptoms of engine failure and take other steps, including offering compensation options and lifetime warranties. A total of 4.17 million Hyundai and Kia models equipped with Theta II gasoline direct injection (GDI) engines, which were sold in naturally aspirated 2.0-liter and 2.4-liter displacements, and had a turbocharged derivative, will be affected by the U.S. settlement. Hyundai and Kia, together the world's fifth-biggest automaker by sales, recalled nearly 1.7 million vehicles in the United States to address the possibility of engine fires. In November, Reuters reported that U.S. federal prosecutors had launched a criminal investigation to determine if the recalls had been conducted properly. Since 2017, the U.S. safety regulator has been investigating whether the recalls covered enough vehicles and were conducted in a timely manner. The investigation comes after Kim Gwang-ho, then an engineer at Hyundai, flew to Washington in 2016 to tell the National Highway Traffic Safety Administration (NHTSA) the companies should have recalled more vehicles over the problem, citing an internal report. Hyundai Motor at that time denied allegations. The NHTSA this year opened a fresh investigation into 3 million Hyundai and Kia vehicles after reviewing reports of more than 3,000 fires that injured more than 100 people. That probe came in response to a petition seeking an investigation filed in June by the nonprofit Center for Auto Safety.

2021 Kia Sorento engines, other details revealed before Geneva debut

The 2021 Kia Sorento was shown in official photos a few days ago, but we were missing all of the meaty details. Today, Kia has begun the process of parceling this information out, feeding us powertrain information and a few other interesting features of note. In North America, we can expect at least two engine options: a hybrid and a traditional gasoline-only engine. The latter is slated to be ready at launch — itÂ’ll consist of a 2.5-liter turbocharged four-cylinder, matched with an eight-speed dual-clutch automatic transmission. We imagine itÂ’s the same powertrain that we got a taste of in a pre-production Sonata N-Line not too long ago. In the Sorento, output is 277 horsepower and 310 pound-feet of torque. ThatÂ’s the same amount of torque as Hyundai said the Sonata N-Line will have, but itÂ’s down 13 horsepower compared to the semi-performance sedan. The hybrid powertrain, which is confirmed for the North American market, consists of a 1.6-liter turbocharged four-cylinder and single electric motor. Combined output amounts to 227 horsepower and 258 pound-feet of torque. Kia promises low emissions with high levels of performance, and with those power figures, we imagine the Sorento Hybrid wonÂ’t be a total bore to drive. ThatÂ’s it so far as North America powertrain news is concerned for now, but Kia promised more to come — weÂ’re told to expect additional gasoline engine options and “a powerful new plug-in hybrid variant.” Kia teased out a few details about the new platform this Sorento is riding on, too. The wheelbase is 1.4 inches longer than before, but the vehicleÂ’s overall length is only extended by 0.4 inch. Kia claims better packaging strategies will give the Sorento “class-leading cargo space.” The new platform also allows Kia to put the hybridÂ’s battery pack underneath the floor, claiming it has zero impact on passenger or cargo space. There were a few easter eggs at the end of KiaÂ’s release, too. The Sorento will be the first Kia to feature the companyÂ’s new “multi-collision brake system” that automatically applies the brakes when the airbags have been deployed after the initial collision. It also has a new “remote smartphone surround view monitor.” This will allow folks to look at the vehicleÂ’s surroundings on their smartphone through an app, in addition to seeing it in the infotainment screen.