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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia is bringing a fullsize SUV concept to Detroit

Hey, remember the Borrego? Kia took a stab at the fullsize SUV market in 2009 with a body-on-frame SUV, and after only one year of production, the Borrego was discontinued. Bummer. But Kia's apparently interested in rejoining the fullsize SUV segment, and will show the big concept you see here at the Detroit Auto Show next week. That's really all we know right now. Kia only offers a super short statement (that you can read below) confirming its SUV concept was designed in California and features "an abundance of advanced technology," including "state-of-the-art health-and-wellness technology" – whatever that means. It's simply meant to "[suggest] styling of a possible future premium large SUV in the brand's lineup." From this one image, the most noticeable design elements are a rear end that looks surprisingly similar to the Volvo XC90 in profile, and front and rear door handles that flank the B pillar, sort of like a minivan. Should this SUV come to production, we doubt it'll use body-on-frame architecture, since Kia doesn't have anything like that in its current portfolio. Maybe it'll ride on a version of the rear-wheel-drive platform that underpins the fullsize K900 sedan (or the upcoming Genesis G90). At this point, your guess is as good as ours. We'll know more next week. Detroit Concept Teaser #1 Kia Motors America will reveal a new concept car January 11 at the 2016 North American International Auto Show. Conceived at the automaker's California design studio, the concept offers an abundance of advanced technology – including state-of-the-art health-and-wellness technology – and takes Kia's design language in a bold new direction, suggesting styling of a possible future premium large SUV in the brand's lineup.

Subcompact Crossover Comparo Roundtable | Autoblog Podcast #599

This week, we've got a special episode of the Autoblog Podcast, wherein you'll hear the extended version of the roundtable discussion from our Subcompact Crossover Comparison. In it, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski, Senior Editor, Green, John Beltz Snyder and Associate Editor Joel Stocksdale. After extensive testing (and filming) in Northern Michigan, our editors break down what they liked and loathed about the Honda HR-V, Hyundai Kona, Jeep Renegade and Kia Soul. Grab a cup of coffee with us, and enjoy. Autoblog Podcast #599 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: