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Kia Optima Hybrid and Plug-In detailed ahead of launch

Kia wants to be a leader in the green car world in the next five years, and the global launch of the Optima Plug-in Hybrid (pictured above) is an early step in that $10.2 billion plan. The company also has tech updates ready for the Optima Hybrid. However, both new models essentially copy Hyundai's latest improvements for the Sonata Hybrid and PHEV. According to a UK press release, the Optima PHEV will arrive in some global markets in the second half of 2016 with a 9.8-kWh lithium-polymer battery and a 67-horsepower electric motor – just like the 2016 Sonata PHEV. Kia will also aim for an EV range of 27 miles. There will be a 2.0-liter four-cylinder with 154 horsepower and 140 pound-feet under the hood for a total system output of 202 hp, and power will get to the road through a six-speed automatic. The company will expect its Hyundai sibling's 99 US mpge fuel economy, too. The PHEV will wear a few unique parts like a charging panel at the front of the driver's side, chrome side sills, and different wheels. Updated instruments will provide info about the electric powertrain, and a charge indicator on the dashboard that will let drivers check the status even when outside the sedan. The updates for the Optima Hybrid will also generally follow the electrified Sonata with a 2.0-liter four-cylinder, 51-hp electric motor, and total output of 192 hp. It will go on sale in "the majority of Kia's global markets in the first half of 2016," according to the release. However, we don't yet know whether the US will be one of those regions. Autoblog asked Kia Motor America spokesperson James Hope about both of these vehicles, and he told us: "KMA has made no announcement regarding the Optima hybrid. We will have more to share at a later date." HYBRID FUTURE PLANNED FOR NEXT GENERATION KIA OPTIMA New Optima range will include Hybrid and Plug-in Hybrid models Optima PHEV to combine high-capacity batteries with 2.0-litre GDI engine, offering more electric range than any other PHEV saloon Targeting 10% greater fuel economy for new Optima Hybrid Kia aims to improve average fuel efficiency by 25% over 2014 by 2020 Kia Motors has today revealed details of a range of advanced new powertrains planned for the all-new Optima, as part of the company's ongoing commitment to broaden its global range of low-emission vehicles.

Kia's second Super Bowl commercial lets booth professionals have their revenge

This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren't that impressed with this year's Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year's big game, however, gave us a chuckle.
Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they're usually extremely well educated on the product's specs and features. Despite that fact, they have to put up with constant oogling and questions like, "Do you come with the car?" What this T-1000 won't put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.

Kia developing 800-volt charging technology for its future electric cars

Porsche-grade technology will trickle down to the Kia range during the 2020s. The South Korean company is planning to launch no less than 11 electric cars globally by 2025, and it confirmed some will come with an 800-volt charging system that promises to slash charging times while reducing the drivetrain's weight. As of writing, the only series-produced model equipped with 800-volt technology is the Taycan; the production version of the Audi E-Tron GT concept will get it, too. Kia plans to bring it to the masses when it releases its next-generation electric cars on the European market in 2021. It hasn't detailed the models yet, but it revealed they will be built on a platform developed specifically to underpin EVs. One will "blur the boundaries between passenger and sport utility vehicles," a not-so-subtle hint that the segment-bending Imagine concept (pictured) unveiled in 2019 is headed to production. An earlier, unverified report claims Rimac will help Kia make it a reality. Building electric cars on a purpose-designed platform represents a stunning about-face for the brand. Its two battery-powered models, the Niro EV and the Soul EV, are variants of gasoline-powered models. Kia is also developing battery technology that promises to unlock up to 310 miles of driving range. It hopes the investments it's making will convince a growing number of buyers to give up gasoline once and for all. Taking this not-inexpensive route makes integrating technology like an 800-volt charging system much easier. Kia also wants to bring electric cars to the masses, so it will also offer 400-volt charging (which is widely available in 2020) to keep costs in check. It predicted motorists who drive more will pay extra for the 800-volt system, because it will deliver "sub-20-minute high-speed" charging times when plugged into a compatible station, while those who don't suffer from range anxiety will be able to save money by selecting a 400-volt system. "Certain models, particularly those aimed at more cost-conscious buyers, will offer 400-volt charging capability; 800-volt charging won’t simply be reserved for KiaÂ’s flagship models, however, but where it most closely matches the usage profile of a particular model line," said Pablo Martinez Masip, the director of product planning and pricing for Kia's European division. He added both systems can be charged at home or in public.