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New sketches show Kia small SUV interior

Little more than a week after releasing sketches of the exterior, Kia presents sketches of the interior of its first-ever small global SUV. Sticking to the message of enticements for younger buyers, we're told this will be a "bold design statement" that is "trimmed in high-quality materials throughout" with the aim of creating a "modern ambiance to appeal to young-at-heart, tech-savvy buyers." The renderings appear a good start to supporting those arguments. The centerpiece is a 10.25-inch infotainment screen stood atop the instrument panel. A menu button on the top left, a row of navigation buttons along the bottom edge, and two rows of navigation icons on the screen should keep everything an occupant could want no more than a couple of touches away. Beneath the screen come some chunky air vents, beneath those, an HVAC screen supported by an HVAC knob and controls. Notice how the IP design slides from the control surface into a passenger grab handle anchored on the center tunnel. To the left, a steering wheel loosely modeled on the one from the Sportage, ahead of an instrument binnacle that's a quartet analogue gauges bracketing a digital display. The images show two different interior grades; for instance, one HVAC knob is printed with the word "Auto," while the other isn't, and the steering wheels in the two images are slightly different. The differences are more pronounced around the shifter — which might, in fact, represent two kinds of shifters. AutoPortal reports there'll be an automatic transmission as well as a seven-speed dual clutch gearbox. One gear lever is flanked by seven buttons, three of them for the heated steering and ventilated seats. Another button turns off the park assistance feature. Then there's what looks like a hill descent control button, one for some sort of all-wheel drive feature like a locking rear differential, and a final button to turn off the Stop/Start system. The other image looks like the more luxurious trim, even though it's the one without the "Auto" HVAC knob. This gear lever is flanked by eight buttons, most too small to make out, but it's clear that the AWD button is missing, and the ventilated seat icon is now a heated seat icon. There's an electric parking brake switch next to the driver's seat, two cupholders, and the forward surface of the lower cubby holds a 12V outlet and an AUX input. We'll find out what the real thing looks like soon.

2021 Kia Optima getting two turbo engines, all-wheel drive option

Even before we've had a chance to drive it, the 2021 Kia Optima is proving to be an interesting sedan. For one thing, it might not even be called Optima anymore, with a switch to the Korean-market K5 name rumored. The styling is thoroughly aggressive, too. As for the latest Optima news, it's getting a pair of turbo engines for the United States, and two more drive wheels as an option. Unsurprisingly, the Optima will be available with a turbocharged 1.6-liter inline-four, just like many versions of its cousin, the Hyundai Sonata. It makes 178 horsepower and 195 pound-feet of torque. There's also mention of a naturally aspirated 2.5-liter inline-four with the same 191 horsepower and 181 pound-feet of torque as the Sonata's base engine. Kia doesn't specifically say it will be offered in America, but its presence in the Sonata means it will probably be available. If those engines aren't powerful enough, the Optima will be available with a turbocharged 2.5-liter engine making 286 horsepower and 311 pound-feet of torque. Presumably, this is the same engine that will be in the Sonata N-Line and future Genesis G70. Kia says this engine is good for a 0-62 mph run of 6.6 seconds. The other big news about the Optima, besides the engines, is that it will available with all-wheel drive as an option. The Sonata does not offer it, making it a unique selling point for the Kia. It will join a growing number of sedans with available all-wheel drive including the Toyota Camry, Nissan Altima, and of course the Subaru Legacy. The Ford Fusion is also among this group, but will soon be discontinued. In addition to all-wheel drive, Kia said Optimas will be available with either six- or eight-speed automatic transmissions, though it didn't specify to which engines they would be paired. The same goes for the eight-speed dual-clutch automatic announced, but seeing as the Sonata only has that on the N-Line, it's probably exclusive to the turbo 2.5-liter engine. Pricing isn't available yet for the new Optima. But Kia did say it will go on sale in the first half of 2020. Related Video:    

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.