2007 Kia Rondo Lx Wagon 4-door 2.7l on 2040-cars

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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

2014 Kia Cadenza

Teenage passengers are often among the first people I turn to for second opinions about a test vehicle. While they understandably aren't allowed behind the wheel - most aren't even old enough to drive - their honest and generally unbiased observations, coupled with a complete lack of understanding about what a particular vehicle costs, can provide a wealth of insight.
An open-minded approach is especially important when taking a closer look at the 2014 Kia Cadenza, a premium sedan from an automaker best known for providing affordable transportation for entry-level buyers. But unlike the Rio and Forte, low-priced compacts designed to cater to consumers looking for fuel economy and value, this more substantial four-door sedan asks for twice the out-of-pocket investment in exchange for promises of luxury and technology.
With an impartial mindset and a genuine curiosity, I recently spent a week with the more substantial Cadenza to see if it could live up to its aspirations.

Kia Proceed Concept is like a tiny Stinger GT

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage After releasing a teaser recently, Kia has dropped a couple of official photos of its mysterious wagon concept, as well as its official name. It's called the Proceed Concept, and it will set the stage for the next generation of Kia C'eed compact cars, which compete with the Honda Civic, Ford Focus and Volkswagen Golf, among others. What's somewhat unusual about this Proceed Concept is that its name is akin to the current Kia Pro_cee'd (a name that's sure to have every editor pull out a few hairs), which is the two-door hatchback version of the normal Cee'd. This Proceed Concept is very clearly a four-door hatchback, bordering on traditional wagon. Based on what Kia says about the car, they've seen people are more open to alternatives to typical two-door hatches, and thus are considering something different for the future model. We certainly have no qualms with the body style since not only is it a wagon, which as journalists we're practically required to like, but it's a darn good-looking one, too. The whole car sits extremely low over the wheels, and all of the car's lines appear to be drawn back to a taper, evoking a sense of speed and sleekness at rest. It looks sleeker than the already sharp Stinger GT. Aside from the classically pretty lines, it has another very unusual styling feature. The bright outline of the car's greenhouse is not chrome, nor is it white painted trim. It's actually illuminated with something called Luminline. So even at night, the car's rakish roofline will be visible. Of course, since this is the concept for a European-only car, we likely won't see the production model in the States. But just in case someone from Kia is reading, we have a suggestion: Just put a Forte badge on it and sell it here. The average person won't know or care, and it saves you from having to develop a separate model for one market. Think about it. Related Video: