Blue 4 Door Sedan Xlint Cond Engine And Body on 2040-cars

Auto blog

In the Kia Niro Super Bowl ad, no good deed goes unpunished

After a few teasers, we finally get to see Kia's Super Bowl ad for the Niro hybrid. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. Unfortunately, as you'll see in the video above, none of her experiences go according to plan. She has a close encounter with a whale that sends her flying, rides a tree down to the ground while trying to save it, and runs from an angry rhino. The end message is that "it's hard to be an eco warrior, but it's easy to drive like one." The ad is admittedly funny, but the end message isn't exactly ideal. Fuel-sipping cars like the Niro are generally better for the environment than thirstier machines, but it's a little disappointing to see it proposed as a viable alternative to actual volunteer work to help the environment. It's a bit like wanting to go overseas to help people in struggling countries, but deciding it's too hard and buying a Fair-Trade chocolate bar instead. But hey, it's just a Super Bowl commercial, so we're probably overthinking this. And if you liked the commercial, or maybe you're just a Melissa McCarthy fan, Kia will be giving away 40 props from the commercials. You can win one of them by chatting with the NiroBot chatbot on Facebook Messenger, which provides information about the car. Related Video:

Trump encouraged by talk of 'a level playing field' on trade with South Korea

South Korea is a longstanding American ally, but President Donald Trump has spoken harshly about U.S. trade imbalances and threatened to tear up the bilateral trade pact. "We will do more to remove barriers to reciprocal trade and market access," Trump said, adding that the two leaders had talked about the thorny trade areas of steel and autos. Trump said he was encouraged by South Korea's President Moon Jae-in's assurances that he would seek a level playing field for American workers and businesses, particularly automakers. A joint statement said the two sides had agreed to work together to reduce over supply of basic materials such as steel and non-tariff barriers. It also said Trump had accepted an invitation from Moon to visit South Korea this year. Bonnie Glaser, senior adviser for Asia at the Center for Strategic and International Studies think tank, said it was unwise for Trump to air the trade issue so publicly. "Public complaints by Trump about unfair trade and inadequate defense spending provide opportunities for China and North Korea to drive a wedge between the allies," she said. The U.S. goods trade deficit with South Korea has more than doubled since the U.S.-Korea free trade pact known as KORUS took effect in 2012. The agreement was forecast to boost U.S. exports by $10 billion a year, but in 2016 they were $3 billion lower than in 2011. At the start of Friday's talks, U.S. Commerce Secretary Wilbur Ross said the largest component of the deficit was automotive trade and many non-tariff barriers to U.S. auto exports to South Korea remained. "I think the way to address it is to deal product by product with what we can do to change the export side and what we can do to reduce the bad imports side," he said. Ross said later on Friday that some progress had been made in the talks. The current pact was agreed to despite protests by supporters of Moon, who was then in opposition. But analysts have suggested that given the need to preserve a unified front in the face of a hostile North Korea, there could be compromise on both sides to resolve issues. (By David Brunnstrom and Lisa Lambert. Additional reporting by Fatima Bhojani, Roberta Rampton, Tim Ahmann, David Chance, David Lawder and Eric Beech; Editing by Bill Trott and Andrew Hay) Related Video: Image Credit: Kim Hong-Ji / Reuters Government/Legal Genesis Hyundai Kia trade

Redesigned Kia Sorento lineup to include hybrid, plug-in models

The next generation of Kia's mid-size crossover will be electrified, a company executive confirmed Friday. The redesigned Kia Sorento, due in 2020 as a 2021 model, will be offered in both hybrid and plug-in hybrid variants. Kia's European COO, Emilio Herrera, confirmed the new green models in an interview with Automotive News Europe. They will join the Niro (which is offered both as a PHEV and a pure EV) and the delayed 2021 Soul EV in Kia's stable of electrified crossovers.  Details are still slim, and while the U.S. is the largest potential market for the Sorento, American buyers have been hesitant to jump on larger hybrid models. At this point, it's not clear whether the two hybrid models will be included in the variants available with the new Sorento launches, or whether they will be added to the lineup later in the crossover's product cycle.  Autoblog has reached out to Kia for clarification on timing and availability and we will update this story if we learn any pertinent information.  We do know that the new Sorento is due in 2020, and will share its fundamental architecture with sister brand Hyundai's new Santa Fe. Hyundai has not announced formal plans to offer hybrid variants of the Santa Fe here in the states, but electrified powertrains were hinted at for Europe when the crossover was originally unveiled at the Geneva Motor Show back in 2018.  Like Hyundai, Kia has been working hard to overhaul its crossover and SUV lineup here in the United States, where customers are migrating to taller vehicles in droves. The introduction of the larger Telluride has made some room for the stretched Sorento to shrink back into its primary role as a two-row mid-sizer. Related Video