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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia reveals facelifted 2017 Cadenza

Kia has revealed a facelifted version of its Cadenza sedan. Little in the way of technical details were released to accompany these two images of the model known in its home market as the K7. However the updated model "maintains the progressive, contemporary image of the current model" with "sharper, more defined lines and wider, lower stance" compared to the existing version. Previewed in a trio of teaser renderings just weeks ago, the new Cadenza adopts a more sharply-creased appearance. Kia says that the "long [hood], gently rising shoulder line and swept-back roofline give the car a sleek, elongated silhouette." Those lines are complemented by a a window line that rises towards the rear into a sharp kick upwards in the C-pillar, with the brand's signature tiger-nose grille flanked by wraparound LED headlamps, more muscular fenders, squared-off bumpers, wide LED taillamps, and dual exhaust tips. The new Kia Cadenza is set to reach showrooms around the world in the new year ahead. The current model shares its underpinnings with the Hyundai Azera, and was introduced in Korea in 2010 before arriving in North America in 2013. The version we currently get in the United States is powered by a 3.3-liter V6 producing 293 horsepower and 225 pound-feet of torque, mated to a six-speed automatic transmission. Purposeful design for all-new Kia Cadenza - Sharper, more defined styling for Kia's full-size sedan - Distinctive, European-inspired looks with a sleek, elongated silhouette - Bold new model maintains the progressive image of existing Cadenza, promising greater refinement and luxury - On sale in overseas markets in 2016 (SEOUL) November 24, 2015 – Kia Motors has today revealed the updated exterior styling of the Korean domestic market all-new Kia Cadenza (known as 'K7' in Korea) in the first official photos of the new model. The all-new Cadenza boasts a purposeful new design and will feature high levels of interior quality and contemporary luxury when it goes on sale in overseas markets in 2016. The next-generation Cadenza maintains the progressive, contemporary image of the current model, and the sharper, more defined lines and wider, lower stance give the new model a modern and thoroughly distinctive new look – with key design elements ensuring the new Cadenza remains recognizable as a Kia.

Kia Soul EV will plug into Sky DC fast chargers, EZ-Charge network

As Kia gets ready to introduce its first plug-in vehicle to the US market, the 2015 Soul EV, it is also prepping some infrastructure improvements. The company announced today that it is partnering with Greenlots and ABB on offering Greenlots' Sky Smart Charging DC fast chargers at some West Coast Kia dealerships. Greenlots president Brett Hauser told AutoblogGreen that the program will expand to the East Coast in the future. While we don't yet know all of the monetary details quite yet – Kia says that "pricing structures and incentives" for the new EV will be coming later this month – but it appears that Soul EV buyers will be able to access the EZ-Charge network and there will also be something called a Kia ChargeUp card available. The CHAdeMO-compatible Soul EV is due to arrive in the third quarter of 2014 and the Korean company has high hopes for the car in the US. Take a closer look at the car in this video and read the announcement below. Greenlots is a San Francisco-based company that is trying to make vehicle charging as easy and open as possible. Last year, it helped with the installation of 13 DC fast chargers in the greater Vancouver, BC area. Kia Motors America Selects Greenlots to Provide EV Charging Access and Networking for 2015 Soul EV Rollout Kia to rollout Greenlots' SKY Smart Charging™ platform for seamless charging experience. SAN FRANCISCO – September 2, 2014 – Greenlots, a global provider of open standards-based technology solutions for electric vehicle (EV) networks, is partnering with Kia Motors America (KMA) and ABB, a global leader in power and automation technologies, to offer DC fast-chargers (DCFCs) at select Kia dealerships on the West Coast for the soon-to-launch 2015 Kia Soul EV. The partnership illustrates the increasing role interoperability among EV charging technology networks plays in meeting pricing flexibility demands from automakers and providing a seamless experience for EV owners. Unveiled in February 2014 at the Chicago Auto Show and rolling out in the third quarter of 2014, the Kia Soul EV is the centerpiece of Kia's Clean Mobility program, and bolsters KMA's line of environmentally conscious vehicles offering drivers an alternative to gasoline-powered transportation. The 2015 Soul EV is Kia's first ever all-electric, zero-emissions car to be sold in the U.S. Beginning in the third quarter of 2014, Kia will roll out Greenlots' SKY Smart Charging™ platform to its dealerships in California.