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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2018 Kia Stinger GT Long-Term Review Update | Do we like the seats?

We've had our long-term 2018 Kia Stinger GT for over six months, which means we've all had a lot of seat time in the sports sedan. And those seats we've become so familiar with have stirred up some mixed opinions among the staff, which I discovered after voicing my personal dissatisfaction with the shape of the seats. In my experience, I've found the seats to offer too little lumbar support, and with short, flat bottom cushions that aren't angled to support my thighs. Managing Editor Greg Rasa and Consumer Editor Jeremy Korzeniewski agreed the seat bottom would be better if it was angled up more, but otherwise didn't have complaints about the shape. Korzeniewski also mentioned he doesn't care for aggressive lumbar support, so the Stinger seat felt fine in that regard. Editors both lighter and shorter than the aforementioned folks didn't have any complaints. Road Test Editor Reese Counts felt they were supportive enough with good adjustability. "I've got a bad back, but I was feeling fine when I got home," Counts said, referring to a road trip to St. Louis in the car. "They're not the best seats I've ever tested, but the fact that I don't think about them very much speaks for itself." Senior Producer Chris McGraw said: "I'm 5'7" and weigh 150 pounds on a good day, so I wasn't really pushing these seats to their limits. They were comfortable for long highway stretches and offered enough support when I decided to push the twin-turbo V6 while driving around some of West Michigan's curvy roads." There is something about the seats that drew near universal derision, though: the combination of interior and exterior colors. Our Stinger GT is red with a red interior, and Counts, Korzeniewski and Rasa were annoyed that the reds don't quite match. McGraw felt it was "a bit too much The Shining to me," a reference to the vivid red bathroom in the movie. I like lots of color, and wasn't put off by the mismatch, so was perfectly fine with the color scheme. No one actually disliked the red leather itself, though, and Rasa offered a solution we all could agree on, "Just don't get that combo." We all agreed the red interior would look excellent with contrasting exterior colors such as white, black and blue. And it seems that even Kia agrees, since it appears that the red-on-red combo is no longer offered on the Stinger. Related Video:

2014 Kia Cadenza

Kia's Second Effort At Luxury Finds More Love Than The Amanti
The same recent global economic crises that have led luxury automakers to invade the small car market are also somewhat responsible for the influx of near-luxury sedans from mainstream automakers. As the likes of Mercedes-Benz and Audi are reaching down for new customers, automakers like Hyundai, Chevrolet and Toyota are reaching up to bridge the gap and fill in the white space between the industry's typical high-volume large sedans and established luxury sedans. Joining this emerging market, the 2014 Kia Cadenza is the latest sedan to blur the line between value and luxury. One of Kia's core focuses has been offering value to customers, and even with a starting price of $35,100, the Cadenza still represents plenty of that kind of thinking.
Despite what might first come to mind, the Cadenza is not named after a piece of furniture. Instead, Kia notes the name for its new front-wheel-drive flagship comes from the Italian musical term that translates as 'cadence'. The name thus fits in nicely with the brand's other musically inspired model name, Forte. Much like the Hyundai Genesis, the Cadenza will serve as a test of sorts to see how much customers are willing to pay for a Kia, and despite recent reports indicating that Kia has confirmed the Quoris for next year, the reality is that the availability of the bigger rear-wheel-drive flagship will be determined in part by how well the Cadenza strikes a chord with buyers.