2003 Kia Rio Cinco 1.6l 5 Door on 2040-cars

Auto blog

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

2021 Jeep Grand Cherokee L vs Big Three-Row Crossovers | Spec comparison

The three-row 2021 Jeep Grand Cherokee L is here, entering an ever-growing segment of big crossovers that Jeep has ignored since the Commander of the late 2000s. Of course, the Dodge Durango has basically been a three-row version of the current Grand Cherokee with Dodge styling and a different interior, so it's not like The Corporate Entity Formerly Known as Chrysler has been without a contender in the segment. Jeep is a stronger brand than Dodge, however, and the three-row midsize segment is stronger than those with two rows (there's a vast sales difference between the Chevrolet Traverse and Blazer, as well as the Honda Pilot and Passport). In other words, the Grand Cherokee L could be a very big deal. It is also, quite literally, a very big deal. As you're about to see, it is now the largest three-row crossover, besting the length, wheelbase and height of even the gargantuan Traverse. There's more to the story than that, however, so we put together the below comparison chart to show you how the new Grand Cherokee L lines up on paper versus the biggest three-row crossovers. That includes the 2021 Ford Explorer, 2021 Kia Telluride, 2021 Hyundai Palisade and 2022 Chevrolet Traverse. This group also represents some of the strongest entries in the segment as well as those we feel are most likely to be considered alongside the big Jeep. To that end, we also included the 2021 Lincoln Aviator in the chart since its base price is actually less than what we anticipate the luxurious, range-topping Grand Cherokee L Overland and Summit trim levels to start.  Engines and drivetrains Note the differences in curb weight here. The Grand Cherokee L has the highest base curb weight of the group apart from the high-lux Aviator, yet its 3.6-liter V6 has the least amount of power and torque. Therefore, it'll be surprising if it's not the slowest in the group. There's of course the Hemi V8 available on the top Overland and Summit trim levels, but again, a hefty curb weight works against it. At 5,330 pounds, the lightest V8-powered JGCL weighs 600 pounds more than V6-power Explorer Platinum and ST models. On the other hand, nothing can touch the Hemi Jeep's towing capacity, and only the 400-hp Aviator betters the Jeep's base V6. Its 6,200-pound towing capacity greatly outdoes the 5,000-pound limits of not only the Telluride, Palisade and Traverse, but most others in the segment as well.

Watch the 2020 Technology of the Year presentation to Kia

CHICAGO — Kia's Blind Spot System won the 2020 Autoblog Technology of the Year Award. Watch the presentation at the 2020 Chicago Auto Show as Editor-in-Chief Greg Migliore hands the trophy to Kia Corporate Communications Director James Bell, followed by a Q&A of how the tech works. Autoblog editors judged the system, which combines blind spot monitoring and active crash avoidance features, as the best in our testing last fall. Kia beat out Mercedes E-Active Body Control, Subaru DriverFocus and Ram's MultiFunction tailgate. Every year, Autoblog editors test the latest technology features. Tech of the Year began in 2013, and Tesla, Lexus and Cadillac are among the previous winners. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Related Gallery 2020 Autoblog Technology of the Year Award Presentation Kia Technology Technology of the Year Truck SUV