2017 Kia Optima Lx on 2040-cars

Auto blog

Kia teases sporty hatchback concept ahead of Detroit

The UK arm of Kia just released a teaser image (click to enlarge) for a new concept car that will be unveiled next month at the Detroit Auto Show. With little information to go on, the single overhead shot of the unnamed concept shows that it will be a two-door hatchback with a 2+2 seating configuration.
The brief press blast, which is posted below, promises that this is a new concept vehicle, so it's unlikely that it has anything to do with the similarly shaped Provo Concept that Kia showed off earlier this year at the Geneva Motor Show. Kia says that it will release more images of the concept soon, but it won't divulge the full details about the car until Detroit.

Motorcyclist lucky to escape with life after 100-mph crash

A motorcyclist tried to run from the California Highway Patrol in San Diego in the wee hours of February 9, but things didn't quite work out as he planned. In fact, the fleeing rider is lucky to be alive after colliding with a Kia at over 100 miles per hour during, ending, rather abruptly, the pursuit. The video on The San Diego Union-Tribune below shows the collision, but you might need to watch it a few times to see what happens. The bike shoots by in a flash, and then there are suddenly sparks when the cycle hits the rear of the car. Watch the left side of shot to see the rider standing by the median after the crash. Police quickly arrive to the scene to apprehend him. The guy is wearing a helmet but understandably appears to be in pain after the high-speed accident. The crash ripped the front end off the rider's Suzuki, but the Kia's driver wasn't harmed – though clearly shaken. According to the San Diego Union-Tribune, police took the motorcycle rider to the hospital to treat undisclosed injuries. What's Now: A motorcyclist going at least 100 mph slammed into the back of a car on I-805 early this morning. Remarkably, he was left standing on his own two feet before being arrested. Story: sdut.us/1TaOjDM Posted by The San Diego Union-Tribune on Tuesday, February 9, 2016 Related Video:

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.