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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2021 Kia Seltos prices possibly leaked

An anonymous tipster sent Motor1 a list of MSRPs for all six trims of the 2021 Kia Seltos. We can't know if the prices are all correct, but Motor1 seems to have solid underground connections into Kia's back rooms lately, and if nothing else, the numbers give us a reference for when official pricing drops. When the Seltos debuted at last year's L.A. Auto Show, the carmaker said the all-wheel drive variant of the base-model LX and the front-wheel drive version of the S will both start under $22,000. Based on the anonymous figures, a $10 bill makes Kia an honest source, both trims starting at $21,990 before destination. The reported $1,120 fee for handling takes the sum to $23,110, and puts the Seltos $2,000 under the similarly sized but more powerful Sportage. Claimed pricing for the entire lineup after destination runs: LX AWD $23,110 S FWD $23,110 S AWD $24,610 EX AWD $26,410 S 1.6L Turbo $26,610 SX 1.6L Turbo $29,010 At the time of writing, Kia has the Seltos on its U.S. website, but the information isn't all laid out yet. The starting MSRP is listed as $21,990 at the top of the page, but near the bottom of the page, the SX Turbo is listed for that price, which can't be correct. The relevant links all lead to broken pages. The base LX packs the base 2.0-liter with 146 horsepower and 132 pound-feet of torque running power through a CVT, yet clearly isn't a stripper model; it adds adaptive cruise control, Apple CarPlay and Android Auto, and 17-inch wheels to its all-wheel drive system. The S forgoes the all-wheel system to plump up on options. Installing AWD to the entry-level motor requires an additional $1,500. The upgraded 1.6-liter with 175 hp and 195 lb-ft shifts through a seven-speed dual-clutch gearbox and only comes in AWD, and it takes the surcharge to $3,500. As Motor1 also notes, the Seltos LX AWD and S FWD are more expensive than FWD and AWD versions of the Hyundai Venue and Kona, Nissan Kicks, Ford EcoSport, Mazda CX-3, and Toyota C-HR. When it comes to practical concerns like fuel economy, though, the Seltos fares well. Looking at front-drive competitors, only the much more expensive Subaru Crosstrek Hybrid and the smaller, cheaper Nissan Kicks and Hyundai Venue top the Kia, and the Buick Encore ties it. With all-wheel drive, the Seltos is also competitive. The non-hybrid Subaru Crosstrek's 30 mpg combined beats the Seltos by just one, and the more expensive Honda HR-V is tied with the Kia.

7 major automakers to build open EV charging network

A new joint venture established by BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz and Stellantis will build a new North American electric vehicle charging network on a scale designed to compete with Tesla's industry-benchmark Supercharger network. The 30,000-plus planned new chargers will accommodate both Tesla's almost-standard North American Charging System (NACS) and existing automakers' Combined Charging System (CCS) options, effectively guaranteeing compatibility with the vast majority of current and upcoming electric models — whether they're from one of the involved automakers or not.  "With the generational investments in public charging being implemented on the Federal and State level, the joint venture will leverage public and private funds to accelerate the installation of high-powered charging for customers. The new charging stations will be accessible to all battery-powered electric vehicles from any automaker using Combined Charging System (CCS) or North American Charging Standard (NACS) and are expected to meet or exceed the spirit and requirements of the U.S. National Electric Vehicle Infrastructure (NEVI) program." Critically, the automakers involved will have a say in how the charging tech is implemented, guaranteeing that the hardware will play nicely with each automaker's in-house charging systems. Hyundai and Kia, for example, were hesitant to jump on board the Tesla NACS bandwagon earlier this year over concerns that the Supercharger network is insufficient for powering the two automakers' 800-volt charging systems; similar tech is used by Volkswagen and Porsche.  In addition to providing much-needed capacity and high-output charging for America's growing fleet of electric cars and trucks, the new network will integrate seamlessly with each automaker's in-app and in-vehicle features, rather than forcing customers to use third-party tools and payment systems, as is the case with some existing public charging infrastructure.  "The functions and services of the network will allow for seamless integration with participating automakersÂ’ in-vehicle and in-app experiences, including reservations, intelligent route planning and navigation, payment applications, transparent energy management and more. In addition, the network will leverage Plug & Charge technology to further enhance the customer experience," the announcement said.