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Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl

Automakers keep rolling out their Super Bowl ads online days ahead of the actual game, but the extended cut of Kia's commercial for the 2016 Sorento is probably the best of the batch released so far. The spot does a great job of combining action and humor into a tight package, while showing off the CUV in the snow. The ad, titled The Perfect Getaway Vehicle, stars former James Bond actor Pierce Brosnan as he is pitched for the Kia commercial. Brosnan tries to imagine it all, but given a career mostly as a suave action star, he misunderstands the slightly more realistic style that the brand is going for.

Kia will unveil the new 2021 Sorento at the Geneva Motor Show

While the 2020 Chicago Auto Show is around the corner, Kia picked this year's edition of the Geneva show to introduce the next-generation Sorento. The popular crossover will arrive in time for the 2021 model year. The South Korean company explained it designed and engineered the new Sorento "to take on everything life can throw at it," and it published a pair of red-tinted teaser sketches to accompany its announcement. The images would normally give us our best look yet at the upcoming crossover, but spy photographers unabashedly ruined Kia's surprise by sending us a full gallery of images showing the soft-roader completely camouflage-free on the set of a commercial shoot.  The current-generation Sorento is one of the oldest cars in the Kia range, and the transformation is drastic. It receives a bolder, sharper look that falls in line with the company's current design language without copying its bigger or smaller siblings. Kia's design team has been on a roll in recent years, and the Sorento extends it. kia-sorento-teaser-24-1 View 2 Photos While our spies didn't get a look at the Sorento's interior, low-resolution spy shots published on Instagram confirm the transformation continues beneath the sheetmetal. The center console adopts a more rugged look characterized by brushed aluminum-like surfaces, and the infotainment system's touchscreen is now positioned on top of the dashboard instead of being embedded into it. We also expect to find nicer materials inside. What's between the fenders? Your guess is as good as ours, but Kia previously confirmed hybrid and plug-in hybrid models will join the range. Whether they'll be available at launch hasn't been made public yet. Additional information about the 2021 Kia Sorento will emerge in the coming weeks, and Autoblog will bring you live images of it straight from the show floor in Geneva on March 3. An American debut is likely scheduled for the New York Auto Show in April, and deliveries will begin shortly after. Pricing will start in the vicinity of $27,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

U.S., South Korea strike a new trade deal

WASHINGTON — The United States and South Korea have reached agreement on a new trade pact, the White House said on Tuesday. "We have come to an agreement in principle, and we expect to roll out specific details on that very soon," White House spokeswoman Sarah Sanders told a briefing. Her comments were the Trump administration's first confirmation that the two sides had reached an agreement in trade talks covering revisions to the U.S. South Korean Trade Agreement (KORUS) and a South Korean exemption from new U.S. metals tariffs. Seoul on Monday announced a deal to limit exports to the U.S. of South Korean steel, while extending high U.S. tariffs on any possible South Korean pickup trucks and increasing U.S. automakers' access to the Korean market. But details of the agreement have not yet been released by the U.S. Trade Representative's office, which led the negotiations for the United States after President Donald Trump last year called the 6-year-old bilateral pact a "horrible deal" that had doubled the U.S. trade deficit with South Korea since 2012. The deal is expected to permanently exempt South Korea from Trump's tariffs of 25 percent on steel and 10 percent on aluminum, but South Korea will have to reduce its steel exports to the United States by 30 percent from its average over the past three years to about 2.68 million tons. South Korea was the third largest steel exporter to the United States last year after Canada and Brazil. The agreement also was expected to double South Korea's import quota for cars meeting U.S. safety standards — not necessarily Korean standards — to 50,000 per manufacturer per year from 25,000 previously. The big challenge now would be getting unimpressed Korean consumers to buy them. The 25 percent U.S. tariff for pickup trucks, which was due to begin a phase-out starting in 2019, would be extended for another 20 years, according to South Korean officials. This would virtually ensure that any pickup truck contemplated by Korean automakers Hyundai or Kia for the U.S. market would be built in the United States.Reporting by Ayesha Rascoe and David LawderRelated Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Reuters Government/Legal Hyundai Kia