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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.

Kia Niro shares Hyundai Ioniq parts, could become an EV

It's time for the Chicago Auto Show, so it's no surprise that Kia has warmed up the chilly February air here with a green vehicle debut. This year it was the Niro, the brand's first dedicated hybrid, and it follows past Chicago debuts like the Soul EV and the Optima Hybrid. Like those vehicles, the Niro is not going to take long to get from the concept stage to showroom. Steve Kosowski, Kia Niro project manager, told AutoblogGreen that the first Niro hybrids will arrive in all 50 US states in about 11 months. The Niro will only be offered as a hybrid – both with a plug and without – but Kosowski could not say when the PHEV will arrive, other than, "a little later in the lifecycle." The standard hybrid will be certified as a 2017 model-year vehicle, but the PHEV might become a 2018, or even later. A PHEV will arrive "a little later in the lifecycle." Kia is on a mission (with Hyundai, see below) as it develops the Niro to get incredibly high fuel economy. Kosowski said that the defining mantra was, "Let's see what we can do when the resources are focused on hitting 50 miles per gallon and the only way the car is going to be built is with an electrified powertrain," he said. View 18 Photos Knowing that the Niro would have a battery allowed Kia and Hyundai engineers to plan things out together, because the Niro will share a lot of components with the upcoming Hyundai Ioniq. "The whole powertrain is essentially shared between the two," Kosowski said. "There are a few little tuning differences, but it's a 1.6 GDI, four-cylinder from the Kappa engine family that is the basis for both cars. The motor is sandwiched between the engine and the transmission, there's a clutch there. And the DCT is also shared between both cars." They both ride on the same 103-inch wheelbase, and the track width is similar as well. There might be some changes with the ratios and the tunings, Kosowski said, but the two companies are obviously working together to make these two vehicles very real, very soon. The main difference between the Niro and the Ioniq that the Kia is a CUV while the Hyundai is a sedan. "The market for electrified vehicles is changing rapidly." - Steve Kosowski Going into the process with electrification in mind meant "that the engineering, the platform layout, the way the car crashes, the way the car comes together, the way the car is assembled, all of that is engineered around having a battery," Kosowski said.