2013 Kia Optima Lx on 2040-cars

Auto blog

Hyundai-Kia names former Audi, Lamborghini, Bentley designer as design chief

Luc Donckerwolke, former designer for both Bentley, Audi and Lamborghini, is succeeding Peter Schreyer as the lead designer for both Hyundai and Kia. This follows a significant shuffle within the Korean automaker's upper management. Schreyer — himself a former Volkswagen Group designer — will head design management. Chung Eui-sun, the son of company chairman and CEO Chung Mong-koo, was promoted as executive vice chairman. The head of Hyundai Motor America, Kyung Soo-lee, is leaving his position after just more than a year on the job. That's a lot of moving pieces at the top of Korea's largest automaker. Donckerwolke has been with Hyundai-Kia since 2015 when he left the Volkswagen Group to take over Genesis design. Some of his most famous designs include the Lamborghini Murcielago, Lamborghini Gallardo, Bentley Flying Spur and Bentley EXP 10 Speed 6. Schreyer led the design of the original Audi TT and has helped push forward Hyundai and Kia. The pair's influence can be seen and felt throughout the company's lineup. According to Reuters, part of the shakeup within the leadership follows a company announcement that third-quarter profits have fallen, sending shares to their lowest level in nine years. Related Video:

The 2021 Kia Seltos and Kia Sportage are nearly the same size inside

The 2021 Kia Seltos unveiled here at the L.A. Auto Show slots between the Soul and Sportage in Kia's crossover lineup, but it's much closer to the latter in terms of size. In fact, the interior dimensions of the two are awfully similar. Take a look at the chart below. Second-row legroom is basically the same, which I can confirm, having sat in both Seltos and Sportage back-to-back. Headroom, however, is indeed better in the Seltos. Shoulder room is even quite similar. Taking a look in the cargo area, the Sportage's advantage seems to come from being deeper. It makes up for the Seltos being boxier, which should explain why it actually has greater maximum capacity.  So, if the two crossovers provide similar interior space (even if the Sportage is bigger outside), what's the point between the two. Why pay the extra $2,000 for a Sportage? For starters, take a look at those engine specs. The base Sportage engine has more horsepower than the Seltos' turbocharged upgrade, while blowing away the base offering.  Moving away from specs, the Sportage (above right) has a higher-quality cabin. The door sills and much of the dash consist of soft, low-sheen rubbery materials. The Seltos has hard plastic in those spots with some rubbery stuff stitched and applied to the dash. And while both Kia interiors have plenty of hard plastic, the stuff in the Seltos has a higher sheen and seems more prone to scratching. It looks and feels cheaper.  Frankly, this pair is awfully reminiscent of the Jeep Compass and Cherokee. They too have similar interior space, but differ in terms of performance, capability and refinement. After the Cherokee's recent facelift, though, at least these two Kias offer more greatly differentiated styling.    Here are photos of both the Seltos and Sportage for further comparison. 2021 Seltos View 29 Photos 2020 Kia Sportage View 2 Photos

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado