2013 Kia Optima Lx on 2040-cars

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New electric Kia spied, looks like the production version of the Imagine Concept

Last we heard, Kia had plans to bring forth a production version of the Kia Imagine Concept vehicle. These spy photos today suggest that the intel was good, and Kia is well on its way to transforming its concept into a production car. The shape and proportions of the heavily camouflaged car seen in photos here are the two most intriguing elements. From the side, this vehicle looks like a short, lifted wagon. One look at the Imagine Concept is all you need to know where this one is going, though. Its roof slopes further downward the closer you get to the rear of the car, and despite the black tenting, we can still see that it’s going to have a heavily raked rear window like the concept. In a nutshell, the best way we can describe this thing right now is a cross between a wagon and a “crossover coupe.” Kia called the concept a sedan, but the higher-than-normal ride height suggests something in the same vein as the V60 Cross Country. One other big element in all of this is its powertrain. The Kia Imagine Concept is an electric car, so we can assume that Kia is going to keep the production version of it electric. ThereÂ’s no sign of an exhaust hanging out under there. ItÂ’s a pretty safe bet that this camouflaged tester is electric, which will just add to the legion of electric cars Hyundai and Kia have on the way or at dealerships now. The last new electric car out of Korea that we spied was the 45, which is yet another EV based on a recent concept car. Assuming the coronavirus didnÂ’t knock the Imagine ConceptÂ’s timing too far off track, we expect to see it revealed in full in 2021. The concept was revealed in Geneva, so that would suggest that itÂ’s definitely bound for Europe. However, itÂ’s unclear whether Kia will also sell the vehicle here. With the illusion of it being a crossover, Kia might try its luck. If there are Kias it reminds us of the most, though, itÂ’s the XCeed and ProCeed. Obviously, we donÂ’t get either here, which is a shame because the new ones are rather attractive. We will hopefully have more concrete news on this car in the coming months or in 2021. Related video:

What a strike in Korea could mean for US Hyundai and Kia buyers

A prolonged factory strike at Hyundai-Kia factories in South Korea could mean that US dealership inventory of certain vehicles, such as the South Korea-built Hyundai Accent and Kia Soul, could dry up in the coming months, depending on the length of the strike, reports Cars.com's blog, Kicking Tires. The two brands together rank sixth in US sales and fifth in global sales.
Kicking Tires gives fascinating insight into how a production stoppage in South Korea might affect vehicle sales in the US, considering Hyundai-Kia has two factories in the US that build the Kia Sorento and Optima/Optima Hybrid, and the Hyundai Elantra sedan/coupe/GT, Sonata/Sonata Hybrid and Santa Fe/Santa Fe Sport. The only one of these vehicles that's built solely in the US is the Kia Sorento, with the rest of them sharing production with South Korea.
Be sure to read the piece, especially if you're in the market for a Hyundai or Kia, or just interested in global economics.

2014 Kia Forte

Kia Tries Yet Again To Prove That Compact Sedans Are Its Forte
For those keeping track, the introduction of the 2014 Kia Forte sedan marks the second time in five years that Kia has completely redesigned its compact sedan offering. Put another way, car shoppers have now had three entirely different options in this category from Kia - the unloved Spectra along with two generations of the Forte - in the same period of time that Toyota has been building the current Corolla.
If nothing else, it's clear that Kia is committed to making as big of a dent in the compact class as possible. That said, none of Kia's entries have come close to challenging the dominance of the aforementioned Corolla, Honda Civic or Volkswagen Jetta, domestic offerings like the Ford Focus and Chevrolet Cruze, or even the Hyundai Elantra, its slightly older and more subdued Korean sibling, in the race for market share.