2013 Kia Optima Lx on 2040-cars

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2015 Kia Sedona

Minivan sales have stagnated in recent years, and Kia tells me that no fewer than 15 models have been completely eliminated from the market since crossovers rose to prominence. So why in the world is the company not only sticking by the Sedona, but also actively investing in it, giving it a complete overhaul for the 2015 model year?
The Korean automaker isn't convinced that the minivan's "family box" reputation is truly warranted, and it sees an opportunity to snare younger, more active buyers by designing, engineering and marketing the Sedona as something versatile, edgy and comfortable. While that logic may seem both a bit familiar and somewhat far-fetched, Kia says forty-five percent of minivan buyers don't actually have kids and are instead simply looking for space, so the approach should be based at least in part on sound reasoning.
I spent an afternoon in Northern California behind the wheel of Kia's new non-minivan with a healthy does of skepticism about its new strategy, but an open mind, as well. Does the Sedona's execution live up to Kia's lofty criteria and expectations of what a nontraditional minivan should be? Will buyers ditch their CUVs for something with a little more junk in the trunk? Read on to find out.

Hyundai, Kia warn of $2.9B earnings hit over engine issues

SEOUL — Hyundai Motor and affiliate Kia Motors warned of another $2.9 billion of provisions related to engine issues, bringing their total hit from the years-long quality problem that has tarnished their credibility to nearly $5 billion. Hyundai Motor Group said on Monday their third-quarter earnings would reflect quality-related costs of a combined 3.36 trillion won ($2.94 billion), of which Hyundai accounted for 2.1 trillion won and Kia for 1.26 trillion. Hyundai and Kia, together the worldÂ’s No.5 automaker, recalled nearly 1.7 million vehicles in 2015 and 2017 in one of their biggest recalls in the United States, citing an engine failure that raises the risk of crashes. In 2017, U.S. safety regulators began to investigate if the recalls had covered enough vehicles and were done in a timely fashion. That followed concerns reported by a South Korean whistleblower, a former quality official at Hyundai, to the U.S. National Highway Traffic Safety Administration (NHTSA). Hyundai was being investigated by U.S. prosecutors over whether vehicle recalls were conducted properly, Reuters reported in 2018. From 2017 to 2019, the two firms have earmarked a series of provisions mostly to address engine-related issues, which amounted to about 2.04 trillion won, according to Reuters' calculation. The latest provisions reflect higher-than-expected replacement rates for Theta II GDi engines of old vehicles subject to recalls, as well as growing consumer complaints over the same engine and other engines not subject to recalls, Hyundai said. The engine is in a wide variety of vehicles. "Hyundai has repeatedly said it does not see any more costs related to the Theta II engine issues, and the latest recall would deal a fatal blow to Hyundai's credibility," Sean Kim, an analyst at Dongbu Securities said. "I am worried." He expected Hyundai and Kia to swing to losses for the quarter from July to September, hit by the provisions. Hyundai Motor closed down 2.3% and Kia Motors ended down 1%. ($1=1,141.42 won)   Earnings/Financials Recalls Hyundai Kia

Kia Sorento is the official ride of the Justice League

Toyota showed us a Spongebob Squarepants-themed Toyota Highlander last week. Kia has now revealed a Justice League themed Sorento. Can we just have normal, competent crossovers without all the animation frosting, please?
To be fair, this Sorento is for a good cause. It will be part of a charity auction on eBay, benefitting DC Entertainment's We Can Be Heroes campaign, which raises money for the famine-ridden Horn of Africa, a region that's facing its worst food crisis in six decades. DCE's President, Diane Nelson, claims DC has managed to raise over $285,000 through crowd-funding campaigns and unique opportunities for its fans. The Justice League Sorento is just the latest such fund-raising opportunity, with the automaker having already commissioned a number of similar themed vehicles for individual members of the Justice League.
The seven-passenger Sorento was designed by Jim Lee and created by West Coast Customs. It sports graphics that, relative to the Spongebob Highlander, are downright subtle. Batman, Green Lantern and Wonder Woman are depicted on the driver's side, while Superman, the Flash, Aquaman and Cyborg are on the passenger side. The Justice League logo is emblazoned on the Sorento's hood.