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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

2018 Kia Stinger GT Long-Term Update | Shake, rattle and roll

I look forward to the Detroit Auto Show almost every year. I moved out west, so traveling back for the show offers me a chance to visit the place I grew up, to see what some automakers are bringing to the roads in the upcoming year and to drive some of the long-termers that call our Birmingham office home. This year, that meant our sporty fastback, the Kia Stinger GT. As a senior video producer, I don't pack lightly. There's tons of photo and video equipment to haul around in addition to my luggage. Although the Stinger's hatchback cargo area has plenty of space, I still needed the back seat, which isn't as spacious as I expected for such a large car. Confirming that, when I offered to drive my family around, they took one look at the back seat and instead chose to sit in the third row of their Buick. Our Stinger is also shockingly red. The exterior is a gorgeous shade named HiChroma Red, but the interior's Nappa leather is red, too. This is a bit much for me and apparently I'm not alone since this combo is no longer available for 2019. After getting over the color, though, I found the interior to be quite comfortable. Both the front seats and steering wheel are heated, which is a blessing in frigid January Michigan weather. My only gripe is that, even on freshly paved Michigan roads, the rear window tends to rattle. Speaking of unwanted noises, after only 10,000 miles, the Stinger has a creak in the front passenger side door that can only be described as painful. I had been warned ahead of time by Associate Editor Reese Counts, but I was still taken aback by how bad it is. Expect an update on a potential remedy to that soon. The roads in western Michigan look nothing like those on the state's east side, with twisty, modestly hilly roads in favor of the flat, grid-like structures typical of Metro Detroit and other eastern cities. This made driving the Stinger a real treat. Its 365 horsepower and 376 pound-feet of torque is refreshing, and the eight-speed automatic disappears into the background, almost unnoticeable, which is the way I prefer automatic transmissions to perform. The Stinger's 3.3-liter twin-turbo V6 sounds quite good, too. Starting it up every morning put a smile on my face. A price of $46,620 may seem like a lot to pay for a Kia, but the Stinger feels worth it. That said, the MSRP isn't the only high cost associated with this car.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.