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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia recalls 9,700 new Sorento models for potential front axle failures

Kia has announced a recall on the 2014 Sorento due to an issue that could lead to a broken right front driveshaft on certain models. Only models equipped with the 2.4-liter inline four-cylinder engine and front-wheel drive are affected by the campaign.
The National Highway Traffic Safety Administration says that Sorento models built between January 7 through March 12 of this year may experience broken axle shafts that could lead to loss of power or cause the vehicle to roll if parked. According to the Detroit Free Press, a total of close to 9,700 units are being recalled, but that number is closer to 9,300 for customers in the US.
Kia says that it has had one incident with an internal vehicle that experienced a separated axle shaft in addition to 10 related warranty claims, but it says no accidents or injuries have been reported. The recall campaign will begin next month. Scroll down for the NHTSA recall notice as well as an official statement from Kia.

2020 Kia Tellurides recalled for seatbelt problem

Just over 30,000 2020 Kia Telluride SUVs are being recalled in the U.S. due to a seatbelt installation problem. Year to date, Kia hasn’t sold much more than 30,000 Tellurides, so the recall applies to nearly every Telluride on the road right now. Documents posted on the NHTSAÂ’s website explain that the wrong seatbelt assemblies may have been installed in certain Tellurides. Instead of American-spec assemblies, Kia says the Middle East-spec seatbelt assemblies may have been installed on some Tellurides. HereÂ’s why thatÂ’s an issue: Kia states that the seatbelts in the passenger seat, second row and third row may not be equipped with an automatic locking retractor (ALR) feature. In case you werenÂ’t familiar with the terminology, automatic locking retractor belts are seatbelts that lock into place once theyÂ’re snug to whatever theyÂ’re holding — they lock into place, instead of allowing a passenger to tug them back out again. This is necessary for securing child seats into place via the seatbelt, because you donÂ’t want there to be any give or movement in a crash. U.S. regulations require that every forward-facing seat that isnÂ’t the driverÂ’s seat has the ALR feature so that a child seat can be properly secured in it. Kia says “If a non-ALR seat belt is used to secure a child seat in the front passenger, second or third row seats, it may not tightly secure a child restraint system, increasing the risk of injury to a child seat occupant in a crash.” As of now, there are no reported deaths or injuries as a result of this issue. Owners of these potentially affected Tellurides will have to bring their vehicles into the dealer to be inspected. If they have the non-ALR Middle East-spec seatbelts installed in them, Kia will change them out for American-spec belt assemblies free of charge. The recall is scheduled to begin Aug. 30, so owners should expect a notification in the mail soon. This recall is the first experienced by the popular Telluride SUV.