2010 Kia Optima Lx 63,000 Miles on 2040-cars

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2014 Kia Soul

Rounding Out The Market's Best Box
As a car critic, you can tell a lot about a new car just by looking at a map. That's because more often than not, the geography of where a vehicle is initially launched will tell you a surprising amount about how the automaker feels about its new baby. Manufacturers want their models to be shown in the best light - dynamically and socially - so they put a lot of thought into where they first let members of the media slip behind the wheel. Luxury cars nestle up closely to swank hotels in the globe's trendiest locales, high-performance cars are let loose on breathtaking mountain roads with adjacent racetracks, and so on. It all makes for a tough life, as you can imagine.
So consider it telling that when Kia first launched the Soul way back in 2009, it did so in Miami. Trendy? Check. Billiard-table level, arrow-straight smooth roads? Frequently snarled with traffic? Check and check. You see, good as it was, the original Soul wasn't a particularly thrilling driver. Competent, sure, but its simplistic suspension, modest power and upright dimensions didn't exactly afford it entertaining driving dynamics. Which is exactly why Kia launched it in an environment utterly devoid of potholes and curves (save those conjured by the area's robust plastic surgery community), instead choosing a city loaded down with pedestrians and slow-moving motorists.

Hyundai-Kia names former Audi, Lamborghini, Bentley designer as design chief

Luc Donckerwolke, former designer for both Bentley, Audi and Lamborghini, is succeeding Peter Schreyer as the lead designer for both Hyundai and Kia. This follows a significant shuffle within the Korean automaker's upper management. Schreyer — himself a former Volkswagen Group designer — will head design management. Chung Eui-sun, the son of company chairman and CEO Chung Mong-koo, was promoted as executive vice chairman. The head of Hyundai Motor America, Kyung Soo-lee, is leaving his position after just more than a year on the job. That's a lot of moving pieces at the top of Korea's largest automaker. Donckerwolke has been with Hyundai-Kia since 2015 when he left the Volkswagen Group to take over Genesis design. Some of his most famous designs include the Lamborghini Murcielago, Lamborghini Gallardo, Bentley Flying Spur and Bentley EXP 10 Speed 6. Schreyer led the design of the original Audi TT and has helped push forward Hyundai and Kia. The pair's influence can be seen and felt throughout the company's lineup. According to Reuters, part of the shakeup within the leadership follows a company announcement that third-quarter profits have fallen, sending shares to their lowest level in nine years. Related Video:

2021 Kia Optima revealed in K5 form for South Korea

Less than a week after teaser drawings were released, the 2021 Kia Optima midsize sedan has been revealed in the form of the South Korean-market K5. The overall design matches the renderings closely, giving the car a more aggressive look, but it is still clearly an Optima. The company hasn't revealed the car's interior and mechanical specs, though. The front of the new Optima is more blunt with a grille that leans forward almost like that of a Dodge Charger. The headlights blend into the grille, and it has parts that trail off into the fenders. The grille has a three-dimensional mesh that Kia says was inspired by the rough texture of shark skin. The sides of the car feature modest curves to give it a muscular look. The greenhouse has a similar shape to that of the current car, with fastback rear pillars and tall rear quarter windows. Chrome bars trace the roof rails to the base of the rear pillars like on the current car, but now they meet in a curve around the top of the trunk lid. At the back is the most significant departure from the current car, a full-width taillight bar. With the car revealed in South Korea, it probably won't be long before we see the American-market car revealed. Under the skin will probably be the same powertrains as those in the new Hyundai Sonata. That means a choice of either a naturally aspirated 2.5-liter four-cylinder engine making 191 horsepower or a turbocharged 1.6-liter four-cylinder making 180 horsepower. Both will be coupled to an eight-speed automatic. Expect hybrid variants and possibly a more powerful turbo 2.0-liter engine coming down the road.