2008 Kia Optima on 2040-cars

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Kia Cee'd GT and Pro_cee'd GT are Korean for "hot hatch" [w/video]

Kia has pulled back the curtain on its sportiest offerings to date at the 2013 Geneva Motor Show. The Cee'd GT and Pro_cee'd GT benefit from a direct-injection, turbocharged 1.6-liter four-cylinder engine good for 204 horsepower and 195 pound-feet of torque. Those numbers are up 51 percent and 61 percent over the models' base engine, respectively. A six-speed manual transmission puts power to the front wheels, and Kia says the hatches can spring to 60 mph in 7.7 seconds. Top speed for both sits at 143 miles per hour. Penned by design guru Peter Schreyer, the cars wear tweaked front fascias complete with new grilles, headlamps and fog lamps.
Out back, dual-exit exhaust separate GT models from their common kin, and 18-inch alloy wheels are standard equipment. Indoors, buyers can expect to find a set of Recaro sport buckets and a specially designed TFT instrument cluster. Take a peek at a brief video of the Pro_cee'd GT and the official press release below.

Kia teases B-segment concept headed to Frankfurt

It's not uncommon to see an automaker go a little outside of its comfort zone when creating a concept car, but Kia seems to be going all out for a new small concept it plans to unveil at the Frankfurt Motor Show. Although there is not much information to go on about this unnamed concept, Kia does say that it "hints at a possible future B-segment contender."
With headlights that would look at home on a C7 Corvette or Jaguar F-Type and door cut lines reminiscent of a Ford GT, we can only imagine how sporty this car will look in the flesh. The wide door openings also give a good glimpse inside the car revealing details deep, flat-bottomed steering wheel with paddle shifters and the peculiar rotary-style shifter, but our attention is on the instrument panel switches. If you look closely, the second switch from the left seems to be for a center differential possibly hinting at a future sporty all-wheel-drive Kia. Yes, please! Scroll down for the brief press release on the car, and stay tuned for more info as we'll be on hand covering the show next month.

Kia argues the coronavirus pandemic will leave a mark on car design

Shared and connected, the toaster-shaped concepts paraded in front of CES attendees each year look like rolling germ incubators in a year marred by a global pandemic. Digitally hitching a ride with four or five perfect strangers suddenly seems like a good way to get sick, and one of Kia's top executives argued that, in the coming years, automakers will need to rethink the way they design car interiors to address the public's lingering fears. "We're going to have talks with psychologists and anthropologists to really understand how the public's psyche is going to be in the future. There are things we've already been talking about: Can we have anti-viral coatings in our interiors? Can you use temperature or ultraviolet light to sanitize surfaces? These are things we will have to talk about rather soon," affirmed Karim Habib, Kia's design chief, during an interview with British magazine Car. He brought up the possibility of developing new, germ-repellent materials Kia could use to manufacture door handles, gear selectors, steering wheels, and other common touch points. And, he called into question the various car-sharing programs some companies have poured millions of dollars into in recent years. "What does this mean for cars? I think we'll have to wait and see. Right now, we are trying to expand our understanding of what this might mean, not only for the types of vehicles we drive, but also how to design vehicles for shared mobility, or not, as the case may be," he explained. Sister company Hyundai is trying to answer the same questions. It's experimenting with ways to beam ultraviolet rays from the dome light to kill viruses in car interiors. COVID-19 comes to mind, but this technology can -- in theory -- zap other infectious agents. The issue, as we reported, is that UV light harms human skin, so it would only have to be blasted into the cabin when no one is in the car. There's no word on when Hyundai will put this technology in a car, or whether it will reach production, but it's already used globally in the medical sector. Ford is taking a different approach to killing germs. It released software that bakes viruses by heating the cabin to about 133 degrees Fahrenheit for 15 minutes. This feature is only available on the Explorer-based Police Interceptor Utility as of writing, though the company plans to add it to other models sooner or later. "So, yes: COVID-19 will very much influence the way we design our cars in the future," Habib concluded. Kia