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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Kia's Australian arm wants a Toyota Land Cruiser-like SUV

The team in charge of Kia's Australian division is asking the company's top brass for a rugged, body-on-frame SUV with Toyota Land Cruiser-like off-road capacity. The model could arrive quickly if it's approved for production. "We need probably one or two bigger [SUVs], to be quite honest. That would help us dramatically," affirmed Damien Meredith, the chief operating officer of Kia Australia, in an interview with Motoring. He added there's room above the Sorento for a new SUV, and he requested a sturdy model capable of towing and going off-road. In the United States, Kia's biggest SUV — and the largest car it has ever put its name on — is the well-received Telluride (pictured) released in 2019. It's not as tough as the body-on-frame model Meredith has in mind, and it's not sold in Australia because it's currently only available with left-hand drive. Kia would need to create a new model to challenge the Land Cruiser Prado (which is smaller than the standard model, and sold as the Lexus GX in the United States) and the Ranger-based Ford Everest in Australia, but it might not have to start from scratch. In 2019, Meredith confirmed Kia and sister company Hyundai are jointly developing a body-on-frame pickup aimed at Toyota's Tacoma-sized Hilux and the Ford Ranger, Australia's best- and second-best-selling vehicles in 2019. Kia could follow the path blazed by its rivals and turn its upcoming medium-sized truck into a family-friendly SUV. This strategy would give its Australian division the Land Cruiser-punching model it's asking for, while allowing it to leverage the benefits of economies of scale by sharing parts across several model lines. Kia stressed the SUV on Meredith's wish list hasn't been approved for production yet, so it's far too early to tell whether it will be available in the United States. Offering it outside of Australia is a must, though. Toyota sold 18,335 units of the Land Cruiser Prado on the Australian market in 2019; even if Kia tops it with 20,000 sales, that's not nearly enough volume to justify developing a new car, even one built on an existing platform. We'll have a better idea of what the future holds for Kia's global SUV range when the aforementioned trucks make their debut. Both are expected on sale by 2021, so they're around the corner, and neither has been confirmed for the American market yet; Hyundai's version is unrelated to the Santa Cruz also under development. Related Video:    

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.