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Kia wants to keep Stinger fresh with frequent variants

Kia is apparently feeling confident enough in the early sales figures of its new Stinger sedan to be mulling ideas for future variants of its GT-inspired fastback. The brand's North American product planner tells AutoGuide it wants to keep the nameplate's lineup fresh with frequent updates and additions. "The reaction has been phenomenal to (the Stinger)," Orth Hedrick, Kia North America product planner, told AutoGuide. "We're doing great, we have a very high mix of buyers, a lot coming from Optima, so we're looking to see if we can grow that. And I think there might be other opportunities down the road." He added that it was still early in the product's lifecycle and that the brand will wait to amass more data from consumers before building out the Stinger lineup. "We're going to be very aggressive for the lifecycle of this vehicle," Hedrick added, "we're going to be very aggressive with the colors. It's a fashion statement. You have to keep the car going with powertrain variants and other stuff coming down the road." Through March, Kia has sold 3,920 Stingers in the U.S., including 1,555 in March alone and not including the 843 it sold in late 2017. That's a fraction of the 50,645 vehicles Kia sold overall during the month, and it puts Kia on pace to sell nearly 16,000 for the full year. It's hard to independently assess whether that should be seen as a successful mark for a performance sedan that starts at $32,795 for the standard 255-horsepower 2.0-liter turbo four-cylinder, much lower than many of the German competitors it's established as benchmarks. Hendrick last year told Wards the Stinger was intended to increase both sales and brand recognition and was aimed squarely at auto enthusiasts. Its U.S. sales are slightly above those of the Alfa Romeo Giulia, which has sold 3,085 through March (this Stinger owners forum thread also offers some interesting guesstimates). And as long as Kia is pleased ... Anyway, if Kia wants to release variants, we're totally cool with that. It's already announced the limited-edition Atlantica, and we're down with more colors and maybe a manual transmission. And while they're at it, why not borrow the 5.0-liter V8 from the Korean version of the K900? Related Video:

Kia, Mercedes, Carmax poised to return to NBA after league bans Sterling

NBA Commissioner Adam Silver dispatched some swift justice yesterday on the bigoted owner of the Los Angeles Clippers, Donald Sterling. The 80-year-old billionaire was banned for life and fined $2.5 million for making strongly racist remarks that were recorded on tape. Commissioner Silver has also vowed to try and force Sterling to sell the Clippers in a bid to sever any and all connection between him and the NBA.
Sponsors had rapidly abandoned the Clippers, with covers like the one above going up on sponsor logos during a playoff game against the Golden State Warriors earlier this week, due to the strong and vocal public condemnation of Sterling and his views. With the punishments in place, though, the door has been opened for Kia, the southern California dealer group for Mercedes-Benz and used-car retailer CarMax (among other, less auto-related organizations like State Farm, Red Bull and Sprint) to renew their sponsorship with the team.
"We stand with the Commissioner, the league, the players and the fans condemning Mr. Sterling's views. We look forward to a positive resolution and continuing our relationships within the NBA community, including our league and team sponsorships and our personal ties to [Clippers star] Blake Griffin," Kia said in a statement obtained by Automotive News.

Kia Soul EV starts production next month amidst modest sales projections

The hamsters in those Kia Soul commercials? Looks like they'll be riding real quiet and quite clean a little sooner than we thought. Kia is now saying it will start production of the 2015 Soul EV next month, and sales will start later this year in the company's home country of South Korea. Additionally, according to Reuters, Kia is keeping sales expectations low, suggesting it should sell about 5,000 Soul EVs a year at a price of around $39,000, though the out-of-pocket costs should be cut in half because of South Korean government subsidies. Kia's taking a somewhat conservative approach to its early sales target as it focuses largely on the US and Europe during its first phase, said Kia spokesman Michael Choo. "We are currently conducting launch feasibility studies for the secondary phase of Soul EV introduction and plan to expand sales to other countries at a later stage," he said. "Hence, we believe the sales volume of the Soul EV will steadily grow following our initial full year of sales." As for the US, Kia spokesman James Hope tells AutoblogGreen that while the company hasn't set a definitive debut date, "we are targeting Q3 of this year." Hope says Kia isn't providing Soul EV sales guidance for the US, so we'll just have to see where the EV chips fall come September or so. Reuters also notes that sister company Hyundai will start selling its own battery-electric vehicle in 2016, a timetable confirmed by Hyundai Senior Vice President Lee Ki-sang. Both Kia and Hyundai are shooting for a South Korean electric-vehicle market that they hope will expand exponentially from a total of just 713 sales last year. The front-wheel-drive Soul EV will have a 81-kilowatt electric motor, and its single-charge range will be about 120 miles. The model was first shown off at the Chicago Auto Show last month, but Autoblog scored an early prototype test drive ahead of the reveal – check out our feature drive report here. Kia Motors shows Soul EV and next-generation hybrid powertrain at Geneva Show (SEOUL) March 4, 2014 -- The new Kia Soul EV made its European debut at the 84th Salon International de l'Automobile in Geneva, Switzerland, today alongside a special technology exhibit of the brand's next-generation hybrid powertrain.