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A verified hit, Kia Soul EV will come to new markets

Today at the Chicago Auto Show, Kia introduced a new off-road Trailster plug-in concept, but the real-world news was all about how the Soul EV will be traveling to places it hasn't gone before. When Kia introduced the Soul EV in Chicago last year, it said that the car would some day be available in five states: California, Oregon, New York, New Jersey and Maryland. Today, company executives said the car will be coming to more markets – they just declined to mention where, exactly. The Soul EV is currently sold in just 17 dealerships in California, Orth Hedrick, vice president of product planning at Kia Motors America, told AutoblogGreen. "For the next stage, we were originally planning on hitting the east coast, but we are changing that around a little bit. You'll see more availability," he said. Hedrick said that the change was prompted by the simple fact that the Soul is attracting new customers. "We went back to the factory and told them it's doing very well and it's now expanded beyond an EV, it's something bigger," he said. "It's helping us get a dialogue with completely new, different customer that we normally wouldn't see in a Kia store. So we would like the opportunity to take it further." We asked if customer interest in the compliance car caught the company off guard. Hedrick said that wasn't quite the right way to look at the history of the Soul EV. "When we looked at it originally, we were trying to go beyond the compliance part," he said. "We understood, of course, that we had to do it, but we wanted to showcase something that was really strong for us, which is the Soul, and we thought it would help build out the Soul family and bring more people to see us and that's exactly what's happening. It was a little more than compliance but I think we were kind of shocked how well it was received. It's been a huge hit." "Huge" in this case means bigger than Kia's original production capacity estimates, he said, without getting into specifics. It was "significantly more than what we originally planned for," he said. The Soul EV is built in Korea and the car is sold there, the US and will be coming to Europe as well. "I don't think they're in a position to ramp up quickly," Hedrick said, "They're in the process of ramping up more and we'll have an announcement, we hope, by New York, about where we're going to go to." The New York Auto Show media days start April 1, 2015.

Kia considering tiny EV to give commuters an alternative to taking the bus

One of the more unexpected side effects of the coronavirus pandemic that's wreaking havoc on society is that public transportation is no longer being stubbornly celebrated as the solve-all alternative to driving. Commuters are afraid of catching the virus in a bus, and this trend is encouraging automakers to consider adding small, urban-friendly electric cars to their portfolio. Kia could jump into this segment to rival Citroen's $22-a-month Ami. "People want to feel safe today. We saw that clearly from a survey that was done after coronavirus in China, which showed people had moved from public transportation to private transportation," explained Emilio Herrera, the chief operating officer of Kia's European division, in an interview with British magazine Auto Express. He added 34% of respondents used private transportation before the virus began to spread; that number went up to 65% once the lockdowns and stay-at-home orders began to ease. Kia expects to see a similar shift in Europe and in North America, and Herrera said his team is "studying a proposal on having very small micro vehicles for urban use." He sees a real potential in this segment, and he has already looked at the aforementioned Ami. Electrification is key in this corner of the industry. First, it's difficult to develop a car the size of a golf cart if you need to package it around a 4.0-liter straight-six. Second, these vehicles are aimed specifically at urban users, and big cities in Europe and in Asia are increasingly kicking out non-electrified vehicles. Kia's pocket-sized car would be primarily used for short trips, and it would never venture farther than a few hundred yards away from a charging station, so it doesn't need a headline-grabbing driving range to be practical and usable. The 1,070-pound Ami is fitted with a 5.5-kilowatt-hour lithium-ion battery pack that delivers up to 43 miles of range. Rivaling public transportation is easy when it comes to comfort and convenience, but it's far more difficult when cost enters the equation. Taking the bus is cheap, so Kia's electric car needs to be almost as inexpensive. Citroen cracked the code: in France, the Ami costs about $6,600 to buy, $22 a month to lease, or 30 cents a minute via an app-based car-sharing program. Kia envisions users will be able to rent its competitor for a week or for a month via a subscription service "at very low monthly prices," though it stopped short of providing a dollar figure.

Car flies off Pittsburgh parkway and into auto shop parking lot

A motorist lost control of their car on a Pittsburgh freeway yesterday and, after hitting a curb, flew off the freeway and crashed into the parking lot of a local auto shop. According to KDKA, an unidentified motorist was driving along Parkway West in a Kia Optima just after noon on January 30 when they missed a sharp turn near the Campbell Road exit. The Kia hit the curb, flew into the air, smashed through Snyder Brothers' Automotive's sign, and landed nose-first in the repair shop's parking lot. "It sounded like a shower of debris hitting the floor, you know, the ground out there," owner Donald Snyder told KDKA. "We ran out there and we had 911 on the phone and he told me to check him out. We were checking him out. I looked at him, he didn't have no bruises on him, no scratches, it was amazing," Snyder told reporters that this isn't the first time a car has flown off the Parkway and into their lot. In fact, it's the eighth one in nine years. "We've had cars flip over, catch on fire. Hit the building, time and time again," said Snyder. "You know, coming down 376 and when you're in the right hand lane to exit – that's a long run. I think people, they are not prepared to make that sharp turn. Also, I think people become distracted. This fellow, he didn't even hit his brakes, he just kept going straight without turning." Snyder has reported the situation to the Pennsylvania Department of Transportation numerous times. He said that PennDOT keeps putting up warning signs, but they just get destroyed by the next person who misses the corner and crashes into his lot. He told KDKA that he just wants people to be careful out on the Parkway. "Slow down and be aware of that sharp turn," said Snyder. Related Video: