2022 Kia Forte Lxs on 2040-cars

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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

Hyundai Motor reassigns 17 top execs to make way for fresh ideas

SEOUL — South Korean conglomerate Hyundai Motor Group shook up its executive ranks on Tuesday and appointed its first foreign head of research and development, raising expectations of a smooth transition of power at the family-run business empire. The reshuffle, first reported by Reuters on Tuesday and confirmed by Hyundai on Wednesday, is part of preparations for generational change in the executive ranks at South Korea's second-largest family-owned business empire. Group President Albert Biermann, a German former BMW executive, was named head of research and development, replacing longtime executives Yang Woong-chul and Kwon Moon-sik. The move was seen as a significant step to bring in fresh ideas at the Korean-dominated group. In all, 17 top executives were reassigned across the group including at Hyundai Motor Co and Kia Motors Corp — which together form the fifth-biggest automaker in the world. The move follows the promotion of Euisun Chung in September to Hyundai Motor's executive vice chairman, moving him closer to succeeding his 80-year-old father, Mong-Koo Chung, as group chairman. It comes as Hyundai Motor Co battles to reverse falling profits as a result of U.S. recall costs and weak sales in the U.S. and Chinese markets. Hyundai Motor Co shares jumped as much as 9 percent to their highest level since Oct. 10, while shares in affiliates like Hyundai Mobis, Hyundai Wia and Hyundai Glovis also rallied. While the announcement by Hyundai on Tuesday of a major investment in fuel cell production also lifted sentiment, analysts said most of the share price rise could be attributed to the leadership changes. In particular, it signaled that the junior Chung was making progress with his plans to restructure the sprawling group after a previous plan was scrapped due to opposition from U.S. hedge fund Elliott. "The reshuffle signals that the junior Chung is tightening his grip on the conglomerate, a move which raises investors' hopes for change," said Kim Joon-sung, an analyst at Meritz Securities. Ascendance of outsiders In a sign that Chairman Chung's grip may be weakening, one of his closest lieutenants, Hyundai Motor Co Vice Chairman Kim Yong-hwan, was reassigned away from the core automaker and named vice chairman of steelmaking affiliate Hyundai Steel.

2020 Kia Soul X-Line Review | At least it looks the part

The Kia Soul was always intended to be a city creature. When it was launched a decade ago, it was an answer to weird city cars like the Scion xB and Nissan Cube. It had funky styling, bright colors, and speakers with lights that pulsed to your music. The 2020 Kia Soul may be an evolution in terms style and size from that original version, but the market has changed to frame it in a different light. The JDM boxes are gone, succeeded by a variety of sub-compact SUVs like the Honda HR-V, Jeep Renegade and Hyundai Kona. The previous Soul competed very well with them, and the new version for 2020 does even better, offering a compelling recipe of value, space and style. It still doesn't offer all-wheel drive, but then, neither does the Nissan Kicks or Toyota C-HR. Nevertheless, all of these vehicles are supposed to be able to leave town once in a while, to perhaps get dirty (or carry things that might, like a mountain bike or kayak). That’s part of the appeal of the segment, to enable an Instagram-friendly lifestyle. ThatÂ’s why the 2020 Kia Soul X-Line was hatched. To find out how it does at satisfying its mission, I set out on a road trip from Portland into Central Oregon toward the towns of Redmond and Bend. ItÂ’s a trek made daily by countless Subaru Crosstreks, a vehicle Kia almost certainly hopes to poach some customers from. I even brought a current Crosstrek owner along for the ride. Outside, the Subaru playbook was consulted and the requisite black plastic body cladding applied to the fascias, rocker and doors. The grille has a more rugged mesh insert accented by foglights and tasteful alloy-look trim, which is also used on the rocker panels, mirror caps and roof rails that are only available from the factory on the X-Line. The halogen headlights are in the same place as they are on lower Soul trim levels, but the alloy-look trim draws more attention to them – they look a bit like big, old-school driving lights. In total, it does indeed make the Soul look like a little SUV – and an attractive one at that, especially when painted Undercover Green. Sadly, our test car was Gravity Gray. The interior, by contrast, isnÂ’t any more special than the base trim. There's handsome, textured silver plastic trim on the doors and it comes with "Black Woven Cloth" that's actually quite nice for a car that costs $21,000. There are no Jeep-like rugged details or decals.