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Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Kia planning outdoorsy concept for Chicago

If you prefer vehicles with a more rugged look, then the 2015 Chicago Auto Show has quite a bounty in store. Mitsubishi will give the GC-PHEV its North American debut; Chevrolet will show the Silverado Midnight Edition, and Honda will unveil the next-gen Pilot and Acura RDX. Kia will be right along with them with its freshly announced rough-and-tumble concept for the event. Unfortunately, the Korean automaker is keeping tight-lipped about the vehicle, even the name. The brand promises the concept is based on one of its most popular models, and styling tweaks from Kia's California design studio mean a more off-road-ready appearance. When asked if the concept is a sturdier take on one of Kia's CUVs, a brand spokesperson told Autoblog, "I don't know if I would call it a crossover." The wait to learn the vehicle's true identity isn't too long, though. A teaser image and the name arrive on January 29, according to the spokesperson. We wouldn't be too surprised if Kia might not have a more rugged take on the Soul in mind. The model already gets an optional SUV Styling Pack (pictured above and below) in Europe that could serve as inspiration for this new concept. Kia Chicago Auto Show Announcement After 20 years of growth and maturation, Kia continues to carry its momentum into 2015 following a year of record sales and the arrival of the all-new 2016 Sorento CUV. Kia will embrace its challenger spirit in Chicago with the debut of an all-new concept – conceived at Kia's California design studio – that re-imagines one of the brand's most popular vehicles. Built for city dwellers seeking an adventurous escape and intended to enable a variety outdoor activities, this concept proves that practical urban wheels can also be rugged and capable. Related Video:

Kia introduces sleek Novo Concept at Seoul Motor Show

As you've no doubt noticed, we're deep, deep into coverage of the 2015 New York Auto Show. But despite the glitz and glamor of the Big Apple, our attention is also draw to Asia today, where Kia has introduced the handsome Novo Concept at the 2015 Seoul Motor Show. Powered by a 1.6-liter, turbocharged four-cylinder and with a seven-speed dual-clutch transmission shipping power to the front wheels, the Novo's powertrain is not unlike what we saw yesterday in the 2016 Optima. Of course, that's the extent of the technical details, as the Novo is far more of a design exercise than a tech demonstrator. Taking its name from the Latin for "to make new," the Novo was designed by Kia's team in Namyang, South Korea. Billed as a four-door coupe – as is the trend nowadays – the Novo rides on a version of the company's C-segment platform, giving some idea of its size. Kia's hallmark "tiger nose" grille is flanked by laser headlights, and is the most obvious tie-in to the brand's current design language, while other elements, like its fastback profile and pillar-less greenhouse are add some spice to the visuals. Those compact rear doors are hinged at the rear. Meanwhile, a vertical side grille, reminiscent of the early Jaguar XF, meets a strong shoulder line that extends from the headlights and terminates in the middle of the rear door. Kia has released a spate of images of the new car, which accompanies the company's design-oriented press release. Head down and take a look. Related Video: KIA NOVO FASTBACK CONCEPT PREMIERED AT SEOUL MOTOR SHOW Coupe style for Kia's latest concept Minimalist interior with high-tech features 1.6 litre turbo GDi engine and seven-speed DCT Delivering a bold and exciting, coupe style with a driver-focused cabin, Kia's latest concept car, the Novo, has been unveiled at the 2015 Seoul Motor Show. Giving clear hints at future Kia styling and strategy the Kia Novo is aimed at modern urbanites with stressful jobs and frantic schedules. Interpreted by Kia's designers, the name 'Novo' represents the concept of making something new and fresh. Taking its name from the Latin 'novatus' the Kia Novo concept establishes a calming, focused environment in which drivers can refresh and rejuvenate as they transition from one life commitment to the next. Fittingly, 'novatus' also provides the origin of the English word, 'innovation', which the Novo concept brings to life with thoroughly innovative styling and high-tech interior features.