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Kia expects US to be Soul EV's top market

While its sister brand Hyundai invests in hydrogen fuel cell technology, Kia is entering the battery-powered electric vehicle market with the new Soul EV. The Korean automaker plans to sell some 5,000 units of its first electric vehicle around the world. While it's not saying exactly what proportion it hopes to sell in (or how many it's allocating to) any individual market, the latest reports indicate that it expects the United States to be its biggest market.
Part of that may come down to the growing popularity of electric vehicles in America, but also to the substantial incentives offered by federal and local government agencies towards buying an EV. Though the Soul EV retails for a reported 42.5 million won in South Korea - equivalent to less than $41,500 at today's rates, of which the battery alone accounts for about 40 percent - incentives will mean that the actual cost to a buyer in the US will be about half that, although Kia hasn't announced official pricing yet.
The latest electric vehicle on the market is based on the existing Kia Soul hatchback, a vehicle chosen due to its packaging vis-à-vis more conventionally shaped vehicles. The 27 kWh lithium ion battery pack adds about 330 pounds to the vehicle's curb weight, resulting in a 0-62 time of 11.2 seconds and a 92-mile range. The Kia Soul EV will initially be sold only in California, Oregon, New York, New Jersey and Maryland.

2014 Kia Soul SUV Styling Pack adds some aggression

Last month, Kia released a few photos of the European-market 2014 Soul ahead of its Frankfurt Motor Show reveal, and we happened to notice that the hamster box looked a bit different - a bit tougher. That's because Kia is adding an SUV Styling Pack to the car's options list, which includes the blacked-out lower fascias, wheel arches, side skirts and painted roof seen here.
At the time, we polled Autoblog readers if they thought bringing the optional visuals to SUV-happy North America was a good idea, and the voting split 70.3 percent in favor, 21.4 percent against, and 8.3 percent undecided.
At the present time, Kia representatives tell us that it has no plans to offer the SUV Styling Pack in our market, so you'll have to take a better look at it with our new gallery to decide whether its absence from North American order sheets is a tragedy or not.

Next-gen Kia Optima previewed for New York Auto Show

To say the Optima is a vital product for Kia would be an understatement. In fact, the Korean automaker reports that the sedan has been its best-selling model in America for three years running. Replacing it with an all-new model, then, would be a big move for Kia, and that's exactly what it's gearing up to do. The all-new Optima is previewed here in a pair of teaser renderings, and the car is set to debut at the New York Auto Show. Though Kia has given us little in the way of information to accompany the drawings, it's clear that the design has borrowed heavily from the Sportspace concept that debuted in Geneva earlier this month – albeit in production form, and with a trunk instead of an extended roofline. The outgoing Optima was introduced five years ago and is built at plants around the world for local consumption, including in Georgia for the North American market. This will be the fourth iteration of the breed. KIA TO UNVEIL ALL-NEW OPTIMA AT NEW YORK AUTO SHOW Following its 2010 debut at the New York International Auto Show, the Optima became a catalyst for Kia Motors' tremendous growth and has been the brand's best-selling vehicle in the U.S. for three years running. Now, five years later, Kia will return to New York on Wednesday, April 1, for the world debut of the passionately designed and obsessively crafted all-new version of its popular midsize sedan. Related Video: