2014 Kia Forte Lx on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Don't call it a minivan: Kia previews new Sedona Grand Utility Vehicle

Kia sells more crossovers than ever, but it's not forgetting about its entry into the minivan segment. It released a design sketch to preview the next-generation Carnival, which is known as the Sedona in the United States. Stylists shun the increasingly unpopular minivan label; they claim they've created a Grand Utility Vehicle whose design is more stylish, more futuristic, and, somewhat inevitably, more SUV-like than the outgoing model's. The sketch released by the South Korean firm indicates the Sedona's front end receives a taller, flatter hood, a bigger grille with vertical slats and a chrome-look frame, plus thin horizontal lights accented by LED elements. Its overall proportions don't drastically change, no one's going to mistake it for a Stinger, but blacked-out door pillars create the illusion of a floating roof. We don't know what the rear end looks like yet, though the company noted the horizontal crease below the window line links the lights on both ends. The alloys are gigantic, but keep in mind we're looking at a design sketch. The production model will ride on smaller wheels with more sidewall. We'll need to muster a little bit of patience to find out what the Sedona looks like inside, or what its sheetmetal hides. Practicality is the name of the game in the minivan segment, so Kia will likely pack an array of clever features into the van to make commuting, kid-hauling, and road-tripping easier. Seeing a hybrid powertrain join the specifications sheet would make sense considering the market's on-going shift towards electrification, but nothing has been confirmed at this point. The current-generation Sedona receives a 3.3-liter, 276-horsepower V6 for the American market, and we wouldn't be surprised if it downsizes to a turbocharged four-cylinder. Kia will introduce the fourth-generation Carnival this summer, and the model will go on sale in its home country in the third quarter. It will begin arriving in other global markets shortly after. Although the company didn't specifically mention the United States, we'd bet on seeing it in showrooms as a 2021 model. Minivans are getting their lunch money taken by crossovers here, but the segment remains reasonably big. Kia is one of its underdogs: It sold 16,000 examples of the Sedona in 2019, while Honda and Chrysler each found nearly 100,000 buyers for the Odyssey and the Pacifica, respectively, and Toyota reported 73,585 Sienna sales.

2021 Kia Sedona's new look revealed as Korean-market Carnival

Last week, Kia showed teaser sketches of the next-generation Carnival, which we'll get as the 2021 Kia Sedona. Now the company has released actual photos of the minivan with the Carnival nameplate. No other information about powertrains or features have been announced, but there's plenty in the design to take a look at. Overall, the Sedona has a boxy, upright design seemingly more inspired by crossovers than traditional minivans. The low ride height and tall body do give it away as a van, though. Other crossover design cues include the faux skid plate panels on the front and rear bumpers. Look closer, and you find some really fascinating details across the van. At the front, you find an intricate variation on the Kia "Tiger Nose" grille with intersecting chrome diamonds. You'll also find that the LED running lights run out from the headlights and down the lower section of the grille surround. Hidden just inside the grille are the high beams for the headlights, and the lights each have chrome eyebrows. Along the side, a strong shoulder line blends into the door sliders, and the C-pillar is the most prominent of any modern Kia. It has a sort of chrome or aluminum finish with a light diamond cross-hatched pattern molded into it. At the back, there's a full-width taillight housing with LED elements. In the middle section, there are little chrome highlights just behind the red plastic adding another fine detail to admire. As previously mentioned, Kia only revealed photos of the new van, and no information on what's powering it or what other features it will have. It could continue using the 276-horsepower 3.3-liter V6 in the current Sedona, or it could upgrade to the 291-horsepower 3.8-liter V6 from the Telluride. There's also the possibility of using a turbocharged four-cylinder or possibly both a four-cylinder and a V6 depending on trim levels. We should know more closer to the on-sale date. It goes on sale first in South Korea at the end of the year's third quarter and other markets some time after. Related Video: