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Kia negotiating to build $1.5B auto plant in Mexico

After a string of recent announcements from automakers, Kia may be the next business to break ground on a factory south of the border. The Korean company is reportedly nearly finished with negotiations to build a $1.5-billion plant near the city of Monterrey in the Mexican state of Nuevo Leon. The state's secretary of economic development confirmed the news to Reuters and anticipated talks to be completed in the first two weeks of August. Unnamed insiders also said that the location was aiming for an annual production capacity of 300,000 vehicles.
Rumors from a month ago first suggested the possibility of the new factory. It would reportedly build two models of small cars, and assembly could potentially begin as soon as 21 months after breaking ground. Currently, Kia only has one North American plant, in Georgia, that builds the Sorento and Optima.
In the last few years, Mexico has become of hotbed of North American automobile production. Mazda, Honda and Volkswagen all recently opened new or expanded factories to build cars there. There are even more on the way with a joint venture plant from Mercedes-Benz and Infiniti and BMW's announcement of its own $1 billion undertaking in Mexico.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia boss details 5-year plan to overhaul brand with EVs front and center

Kia's new boss has detailed an aggressive, $25 billion plan to electrify much of its lineup by 2025 and change its brand image. Hosung Song, promoted to President in March, wants to move faster than parent company Hyundai into EVs and PBVs, or purpose-built vehicles, better suited to how he believes cars will be used in the future. In an interview with Automotive News, Song said that Kia's "Plan S" will offer 11 electric-only models by mid-decade, comprising 6.6% of the global EV market share and generating 20% of Kia's own sales. By then, Song believes the total cost of ownership for electric and internal combustion cars will be about the same, as ICEs require more maintenance and fuel costs are projected to rise. Not only that, but by 2026 Song wants Kia to sell half a million battery-electric vehicles, as well as another half-million hybrids, PHEVs and other "green" offerings. By 2027, Kia will have seven models powered exclusively by electrons. Then, by 2029, a full quarter of Kia's sales will be from EVs. As for PBVs, Kia describes them as vehicles specifically designed for ride-hailing services, as autonomous taxis and e-commerce delivery-bots. They will be used primarily in urban centers and feature autonomous tech, as cities around the world change the rules for cars and car ownership. The new plans dovetail with Kia's desire to appeal to a younger customer base. However, Song told AN that he also wants to move the brand upmarket, which may conflict with the utilitarian, robo-taxi image that PBVs will foster. Finally, ushering in this new era will be a revamped Kia logo. According to AN, Kia will dispense with the name-in-an-oval badge that has been in use since 1994. Instead, the new branding will resemble the stylized name, sans oval, found on the Kia Imagine concept revealed at Geneva in 2019. As for the "S" in Plan S, Kia says that it stands for "shift," as in a shift "from a business system focused on internal combustion engine vehicles toward one centered on electric vehicles and customized mobility solutions." Related Video: