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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

The 2018 Stinger fulfills Kia's sport-sedan destiny

A little more than five years ago, Kia rolled out the GT Concept - a sheetmetal hypothetical musing on where the brand's sporting aspirations might go. Today on the eve of the Detroit Auto Show Kia unveiled the Stinger, the production version of that 2011 show car. While Kia Motors America says "the Stinger really is a dream car for us," enthusiasts anticipating something a lot racier have sobered up over the distance between the concept and the production reality. Nevertheless, the new Stinger will be the sportiest Kia ever, and not by a little. True, there's a lot of Optima in the body - it's too bad they couldn't have made the 2014 GT concept - but details everywhere separate the Stinger from the bread-and-butter sedan. The Stinger's wheelbase is four inches longer than the Optima's, yet overall length is an inch shorter. The brand's corporate face looks to have dabbled in CrossFit, the wide, narrow "tiger-nose" grille jutting out ahead of plenty of black mesh, new LED headlamps, and a new hood with twin hood vents. Side vents and sharp sills carve up the flanks, and side mirrors mount on the bodywork instead of at the A-pillar. In back, the deck lid gently curves upward becoming an integrated spoiler above elongated LED taillights, and a full-length rear diffuser houses four oval tailpipes. Inside, the dual-zone instrument panel boasts a "large" color touchscreen for infotainment, metal-accented dash gauges with red needles, and a small, color TFT screen in the binnacle for displaying tidbits like G-forces and lap times. Luxury touches include a heads-up display, an optional 720-watt, 15-speaker Harmon/Kardon audio system with two subwoofers, a driver's seat that can be had with air-cell bladders for a snug fit, and lots of driver assistance systems. When the Stinger goes on sale late this year customers get a choice of two engines that are currently still in development. The base model employs a 2.0-liter turbocharged four-cylinder with around 255 horsepower and 260 pound-feet of torque. The upper trim, known as the Stinger GT, goes with the 3.3-liter twin-turbo V6 found in the Genesis G90 and expected to put out the same numbers: 365 hp and 376 lb-ft. Both motors will shift through the eight-speed automatic shared with the Kia K900 but refined with a centrifugal pendulum absorber for reduced vibration. If all goes to plan, the dash from zero to 62 miles per hour will take 5.1 seconds with the 3.3-liter V6, with top speed capped at 167 mph.

K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.