2014 Kia Forte Ex on 2040-cars

Auto blog

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Hyundai CVVD engine brings another dimension to valve timing

A new technology from Hyundai Motor Group places another marker on the march to more efficient internal combustion engines. Called Continuously Variable Valve Duration, the innovation permits two options for how long the intake valves remain open during the combustion cycle. The feature adds a third take on valve chicanery, atop variable valve timing that changes when valves open, and variable valve lift that changes how far valves open. Hyundai says the feature returns a 4% improvement in performance, a 5% increase in fuel economy, and lowers emissions by 12%. Hyundai applied for two patents on the valvetrain process in South Korea in 2011 and again in 2015. The altered valve duration in this latest iteration is made possible by two movable arms inside the camshaft. Each arm is anchored at its base to a pin at the center of the camshaft, while the end of each arm extends toward the edge of the camshaft. Changing the position of the pin in the center of the camshaft changes the angle of the arms relative to one another, which moves the camshaft along its mounting rod. Voila, a new intake cam profile that either lengthens or shortens valve overlap.   During low-speed spells at low load, CVVD opens the intake valve from the middle to the end of compression stroke. The weaker detonation isn't a factor at low load, and the reduced friction during compression improves fuel economy. During heavy engine loads, the intake valve closes at the beginning of the compression stroke to maximize the amount of air mixed for detonation, boosting torque. Four additional features enhance the benefits of CVVD. A more powerful direct injection system increases fuel spray pressure from 250 bar to 350 bar. Hyundai doesn't go into details on its Integrated Thermal Management System, but says the ITMS "quickly heats or cools the engine to the optimal temperature." Low-friction components lower overall engine friction by 34 percent. And a low-pressure exhaust gas recirculation layout diverts low-pressure exhaust gas from the traditional EGR route to the turbocharger compressor under high load for better fuel efficiency.   The first engine to boast the new tech is the Smartstream G1.6 T-GDi four-cylinder, which produces 180 horsepower and 195 pound-feet of torque. It will appear in the 2020 Hyundai Sonata Turbo going on sale in South Korea later this year.

Kia putting GT Concept into production, roadster concept due in Detroit

If you were enamored of the GT concept that Kia unveiled at the Frankfurt Motor Show two years ago, we've got good news for you. According to the latest reports, Kia is planning on putting it into production.
The big question at this point is how closely the production model will shadow the four-door coupe concept. The svelte shape will undoubtedly have to make some concessions toward roadworthiness and production feasibility, but just what platform Kia will use to underpin it remains unknown. It could base it off the large, rear-drive K9 or borrow the platform from sister-company Hyundai's Genesis Coupe. Either of those options would enable the production Kia GT to keep the concept's rear-drive orientation, but other routes would make it either front-drive or potentially all-wheel drive.
Word has it also that Kia is planning to reveal a small roadster concept in the mold of the Mazda MX-5 at the upcoming Detroit Auto Show in January. If public feedback is positive enough, that could see production before the end of next year as well.