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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

2021 Kia Optima getting two turbo engines, all-wheel drive option

Even before we've had a chance to drive it, the 2021 Kia Optima is proving to be an interesting sedan. For one thing, it might not even be called Optima anymore, with a switch to the Korean-market K5 name rumored. The styling is thoroughly aggressive, too. As for the latest Optima news, it's getting a pair of turbo engines for the United States, and two more drive wheels as an option. Unsurprisingly, the Optima will be available with a turbocharged 1.6-liter inline-four, just like many versions of its cousin, the Hyundai Sonata. It makes 178 horsepower and 195 pound-feet of torque. There's also mention of a naturally aspirated 2.5-liter inline-four with the same 191 horsepower and 181 pound-feet of torque as the Sonata's base engine. Kia doesn't specifically say it will be offered in America, but its presence in the Sonata means it will probably be available. If those engines aren't powerful enough, the Optima will be available with a turbocharged 2.5-liter engine making 286 horsepower and 311 pound-feet of torque. Presumably, this is the same engine that will be in the Sonata N-Line and future Genesis G70. Kia says this engine is good for a 0-62 mph run of 6.6 seconds. The other big news about the Optima, besides the engines, is that it will available with all-wheel drive as an option. The Sonata does not offer it, making it a unique selling point for the Kia. It will join a growing number of sedans with available all-wheel drive including the Toyota Camry, Nissan Altima, and of course the Subaru Legacy. The Ford Fusion is also among this group, but will soon be discontinued. In addition to all-wheel drive, Kia said Optimas will be available with either six- or eight-speed automatic transmissions, though it didn't specify to which engines they would be paired. The same goes for the eight-speed dual-clutch automatic announced, but seeing as the Sonata only has that on the N-Line, it's probably exclusive to the turbo 2.5-liter engine. Pricing isn't available yet for the new Optima. But Kia did say it will go on sale in the first half of 2020. Related Video:    

Kia Optima could be renamed the K5 here in the U.S.

We recently showed you the Korean version of the 2021 Kia Optima, which is called the K5 there. And if a report is to be believed, the midsize sedan could carry that nameplate here, too, when it debuts. Korean Car Blog reported earlier today that Kia plans to replace the Optima name with K5 in its overseas markets, including the United States, saying it got confirmation from company officials in South Korea. Autoblog sought similar confirmation from Kia here in the U.S. but haven't heard back. Further, Motor1 reports that Kia was granted trademark protection in the U.S. for “K5” in 2012 and again this year. Reports have also swirled that the brand has applied for a trademark protection in Korea for a new logo that is similar to the stylized Kia badge shown on the “Imagine by Kia” electric sedan concept from Geneva in March. It appears Kia has submitted at least 50 trademark registrations since May with the Korea Intellectual Property Rights Information Service, with a modernized script in both red and black versions, both set against a white background, that look almost like “KN” with the N being backwards. It can be seen as an attempt to spiff up the existing no-frills logo of a brand that has made major strides in the quality and refinement of its vehicles. Many will note there's already an alternate Korean-market Kia logo that customers frequently apply to their cars here in the United States.  At any rate, the new Optima/K5 features aggressive, muscular new styling and a powertrain likely to mirror that of the new 2020 Hyundai Sonata, with a choice of either a 191-horsepower naturally aspirated 2.5-liter four-cylinder engine or a 1.6-liter turbo-four making 180 hp, both mated to an eight-speed automatic. Going on sale this month in Korea, the K5 grows nearly 2 inches longer to 193.1 inches, and an inch wider, to 73.2 inches. It also gets a longer wheelbase, and the height drops by nearly an eighth of an inch to 56.8 inches.  Despite the overall decline in sedan in the U.S., the Optima still sells respectively, with 89,482 sold through the first 11 months of the year, a drop of 5%.