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Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

Kia GT4 Stinger concept is a 'totally selfish design'

After a trio of teasers, Kia has finally unveiled its GT4 Stinger Concept at the 2014 Detroit Auto Show. Let's get one thing out of the way right off the bat: Kia says in its press release that "there are currently no plans to bring the concept to production." Of course, that's a qualified statement: the automaker then follows that up by noting it "has a history of delivering production vehicles that bear a strong resemblance to the concept that preceded them." So cross your fingers, kids - this looks like it could be a preview of the company's first real sports car.
Through those three teasers, we've learned and seen more of the GT4 Stinger, and we largely like what we see. It's a 2+2, rear-drive coupe with a detuned version of the 2.0-liter, turbocharged four-cylinder used in the Kia Optima GTS racer from the Pirelli World Challenge. The concept's engine is said to be good for a healthy 315 horsepower, though the race-tuned Optima GTS can deliver upwards of 400. A six-speed manual handles the power, while staggered Pirelli PZero tires provide the grip. Those Pirellis wrap around a set of 20-inch wheels, complete with showcar-friendly center locks, while 15-inch Brembo brakes and four-piston calipers mean the Stinger should be able to stop with as much authority as it will go. What the teasers haven't been able to put into perspective, though, is GT4 Stinger's size.
The footprint issue is an important one, as it hints that a production GT4 would be more of an FR-S/Subaru BRZ fighter than a rival to the Genesis Coupe.

2021 Kia K5 First Drive | Comfy, cool, but not quite king

Despite the sedan market continuing to lose market share to crossovers and SUVs every year, it’s still a segment that sells millions of units a year. ItÂ’s also one of the most hotly contested segments with strong offerings from Honda, Toyota and Mazda among others, which means itÂ’s hard to stand out. But the 2021 Kia K5 aims to do exactly that. It discards the long-running Optima nameplate for the model's Korean-market alphanumeric designation, and adopts the most dramatic styling Kia has ever used on a midsize sedan. Kia has coupled that with a stylish, quality interior, and a driving experience that is exceedingly comfortable. It's not particularly engaging to drive, which prevents it from being the segment's best, but itÂ’s a strong competitor thatÂ’s worth your consideration. Like the K5Â’s Optima predecessor, the K5 is mechanically related to the Hyundai Sonata, and shares powertrains with it. But this time, itÂ’s a bit choosier. The only engine available at launch is a 1.6-liter turbocharged four-cylinder making 180 horsepower and 195 pound-feet of torque coupled to an eight-speed automatic transmission. The Sonata's naturally aspirated four-cylinder is nowhere to be found. Fuel economy comes in at 27 mpg city, 37 mpg highway and 31 mpg combined for most trim levels, with the base LX basically getting 1 mpg better. 2021 Kia K5 GT-Line View 11 Photos The K5 will also offer all-wheel drive with this engine, again differing from the Hyundai. Later this year, a much more powerful 290-hp turbocharged 2.0-liter engine shared with the Sonata N-Line will be offered on the K5 GT. This version will be front-wheel-drive-only and get an eight-speed dual-clutch automatic instead of a traditional torque-converter unit. Kia is promising a 0-60 time of 5.8 seconds, which would be blisteringly quick for a family sedan. In the EX and GT-Line models we tested out, we found the standard engine had plenty of torque throughout the rev band, so it will comfortably haul you around, but never really excite. ItÂ’s mostly quiet, but pushing it hard will elicit some buzziness. The transmission is quite smooth and chooses gears well enough, but gear changes in manual mode are sluggish. Again, weÂ’re hoping the GT will liven things up a bit. Not being exciting is not necessarily a bad thing, though. It wonÂ’t be long before you discover that the K5Â’s advantage is its superb comfort.