2012 Kia Forte Koup on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2021 Kia Sorento spied racing around the Nurburgring

Last time our spy shooters caught the next-gen Kia Sorento, it was doing something strenuous and taxing (towing a BMW X5). This time the mid-size crossover is on the Nurburgring. Perhaps Kia has visions of being a Ring Taxi. We kid, but it’s always fun to see family SUVs pounding around the German racetrack. The previous Sorento we captured had a massive tent over the rear concealing the design. This tester has no such apparatus, so we can see exactly what Kia is working with. ThereÂ’s a bit of bodywork at the rear window line that juts outward strongly. Perhaps this is just trying to throw us off the trail. The general shape of the rear window and slant is the same as the current Sorento. This just looks far more pronounced due to the ducktail-like piece sticking out. As for the third rear window, itÂ’s shaped just like the slanting window in the current Sorento. These spy shots donÂ’t suggest a floating roof design for the time being. Of all the design changes coming to the Sorento, the front may be the most dramatic. ThereÂ’s plenty of camouflage hiding whatÂ’s underneath, but the design appears to be a bit more butch and tough than the gentle slopes and curves on the current Sorento. We donÂ’t think Kia is going full Telluride with the strong, squared-off appearance, but the SorentoÂ’s front fascia is definitely edging that way. This prototype itself is still looking rather unkempt — just look at those exposed “taillights” and the uneven/weird rear valance. ItÂ’s expected to be a 2021 model year vehicle, so weÂ’re likely to see more put-together Sorentos racing around later this year or early 2020.

Kia: The Perfect Getaway

Former 007 Pierce Brosnan took on a new role for the 2015 Super Bowl, featuring in a spot for the new Kia Sorento. The fifth man to take on James Bond, Brosnan is being pitched a new project, although he doesn't seem to be totally on the same page as the executive that's trying to sell him. Where the actor expects a sniper and a missile launcher, he's confronted by a owl and a moose, respectively. It's a pretty humorous spot, all together. As for the car, you can read all about our first-hand experiences in the new Sorento.