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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Kia releases first photos of new Sportage

Occasionally, an automaker introduces a great looking concept that translates seamlessly into a very handsome road car. This isn't exactly one of those times. Kia has released the first three images of the new Sportage, the company's small CUV. The company says they drew inspiration for the production model from the Provo Concept, shown at the 2013 Geneva Motor Show, although we see quite a lot more inspiration from the Niro Concept, originally introduced at the 2013 Frankfurt Motor Show, particularly around the front fascia. In fact, when we originally covered the Niro, commenter sp33dklz went as far as saying, "So, by the time this gets to us it will be a new four-door Sportage?" Gold star to you, sir. The front end is a rather busy place, although the rest of the design appears far cleaner. In front, you have almost top-mounted headlights that remind us a bit of the original Subaru B9 Tribeca. Kia's Tiger Grille is there, and it's flanked by four-unit LED running lights, like those used on the Sorento and Optima. While there's a bit too much going on up front, the rear end is a much cleaner affair. A chrome strip ties together the flattop taillights, while a pair of oval exhaust poke out of the silver-colored diffuser/bumper guard. The greenhouse gets an aggressive shape and a thick D-pillar, while meaty wheel arches and large alloy wheels – we're betting they're at least 18s – add some spice to the two-box profile. Check out the trio of images of the new Sportage at the top of the page. Then scroll down for the official press release and register your opinion in Comments. We'll have much more on the all-new Sportage when we make the trek to the 2015 Frankfurt Motor Show next month. FIRST EXTERIOR IMAGES OF ALL-NEW SPORTAGE All-new Sportage to be unveiled at IAA Frankfurt New "face" is biggest design change European Design Centre led styling Kia Motors has today revealed the first official exterior images of the all-new Kia Sportage, featuring a dynamic and strong new design. The all-new Sportage will make its global debut at the Frankfurt International Motor Show on 15 September 2015. Entering its fourth-generation, the all-new Kia Sportage features a bold, progressive design, with the vehicle's designers creating a sense of power and agility from every angle.

Kia reportedly plans to increase production of Telluride SUV

A new report from overseas says that Kia will increase production of the new Telluride SUV to 100,000 units due to strong demand for the three-row hauler in the U.S. Korean news site Motor Graph reports the decision was announced on a conference call at Kia’s headquarters in Seoul; Autoblog has sought confirmation from a Kia spokesman. The news comes on the heels of word that the Telluride, along with its corporate sibling the Hyundai Palisade, were getting some minor price increases, the second for both, with the Telluride starting at $33,060, including destination, after launching at $32,735. ItÂ’s also the latest sign of the popularity and positive reviews of the Telluride, which went on sale in March of last year. The Telluride just won the title of 2020 North American Utility of the Year, vanquishing the Palisade and the Lincoln Aviator, and itÂ’s earned a slew of other honors from automotive publications and organizations. Kia builds the Telluride at its plant in West Point, Georgia and sold 58,604 models in the less than eight months it was on sale in 2019, with an established clip north of 6,000 per month by yearÂ’s end. Recent rumors have suggested Kia could be planning a range-topping trim level, complete with fancy new interior colors and an off-road package that could push the Telluride toward the $50,000 mark. Kia also plans to launch the compact Seltos crossover during the first quarter of this year. Meanwhile, corporate sibling Hyundai also launched the Palisade three-row ‘ute in 2019, one of two new Hyundai nameplates last year along with the compact Venue crossover, which launched in November. From its launch in June through December, the Palisade posted sales of 28,736, with steady month-over-month increases. A Hyundai spokesman said he had no information to share about production plans but said the Palisade was seeing good demand from car buyers. The Palisade is built in Ulsan, South Korea for the U.S. market. Related Video: