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Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

Best plug-in hybrid cars, SUVs and minivans for 2024

We’re fans of electric vehicles, but they have their shortcomings. TheyÂ’re not available in as wide of a range of body styles as gas-powered cars, and theyÂ’re still limited by range and charging infrastructure. Plug-in hybrids (PHEVs) offer a great compromise, though, allowing for all-electric driving, but also having a gas engine for when you need more power or to travel long distances. Choosing a plug-in hybrid vehicle also allows more options; for instance, you canÂ’t get an all-electric minivan in the U.S. Â… yet. But with those extra PHEV offerings, it might be difficult to know where to start shopping. WeÂ’ve narrowed it down a bit, bringing you the best plug-in hybrids for 2024, as voted on by Autoblog staff, in various segments to help you pick a great PHEV based on your budget and needs. Best luxury plug-in hybrid large/midsize SUV: Volvo XC90 Recharge Despite showing its age, the Volvo XC90 remains an excellent three-row crossover in terms of design, comfort and safety, and the XC90 Recharge plug-in hybrid only improves the formula with both power and efficiency. Interestingly, with the gas motor powering the front axle and the e-motor powering the rear, the XC90 Recharge operates as a rear-wheel-drive car when only using electric power, and front-wheel-drive when only using gas. The powertrain is good for 455 horsepower and 523 pound-feet of torque, with a 5-second 0-60 time. It can travel 32 miles on electricity alone. Runner-up: Porsche Cayenne E-Hybrid   Best mainstream plug-in hybrid large/midsize SUV: Jeep Grand Cherokee 4xe Do you want an American PHEV with style, refinement and off-road capability? The Jeep Grand Cherokee 4xe combines all that with a turbocharged 2.0-liter and electric motor good for 375 horsepower and 470 pound-feet of torque, as well as an electric range of 26 miles. That means you can enjoy your favorite trails in near silence and make fewer trips to the gas pump on the way there. Runner-up: Kia Sorento Plug In-Hybrid   Best luxury plug-in hybrid compact/subcompact SUV: Volvo XC60 Recharge Volvo borrows the formula from the XC90 and places it in a smaller package to get the XC60 Recharge. It has the same 455 horsepower and 523 pound-feet of torque, but it drops the 0-60 time to 4.5 seconds while offering 35 miles of electric range. You can even pony up for the Polestar Engineered trim to get the Ohlins suspension, Brembo brakes, 21-inch forged wheels and unique styling.

2019 Kia K900 First Drive Review | The Stinger GT grows up

The Kia K900 has been an afterthought in the luxury market almost since it was launched about 4 years ago. Or maybe a never-thought. Through September of this year, Kia sold just 260 examples, which was about 90 fewer than the same time last year. And with sales like that, most of us figured Kia would just let the model quietly disappear into the ether, especially with the launch of the new Genesis luxury brand, and Kia's new halo, the Stinger. Considering the car's yacht-like demeanor and forgettable looks, we wouldn't have missed it. Yet Kia is determined to keep the K900 alive in America, and has introduced a completely redesigned model. Perhaps even more surprising than the fact that the model is back, is that it's actually quite good. Think of it as a bigger, more plush Kia Stinger. That may be hard to believe by just looking at it. While it's certainly better proportioned than its predecessor, with a body that highlights its rear-drive bones, it's boring. It hides its roots well, not getting the onlooker excited or leaving a major impression. There's hardly a sharp crease or bold character line to be seen – a stark contrast to the fierce, outre Stinger. It doesn't even look much like other Kias, which all share a family resemblance in their grilles and athletic stance. The K900 is a lot larger than the Stinger, too. The wheelbase is about 8 inches longer, and overall length is up by nearly a foot. Width and height are greater by roughly 2 and 3 inches respectively. This all puts the K900 in the size territory of full-size luxury flagships, but Kia says it's targeting buyers of midsize luxury sedans such as the Audi A6 and BMW 5 Series with a price of around $60,895 for the base model, and $64,895 for the VIP model. These are close estimates. It's a "more for your money" sort of argument, but there are more direct competitors to the K900 that muddy the water, like the Volvo S90, Lincoln Continental, and Cadillac CT6. On paper, all three seem to be compelling options to the K900 with lower base prices, similar size, and more distinctive styling. But the K900 has a major power advantage with its standard 365-horsepower twin-turbo V6. The S90's standard engine makes just 250 horsepower, and the optional non-hybrid engine just makes 316 horses. To beat the Kia, you have to get the hybrid S90 with 400 horsepower, and a base price of over $64,000.