2007 Kia Optima Ex Sedan 4-door 2.4l on 2040-cars

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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

Sunday Drive: The future looks bright, and the present ain't bad, either

A look at the week that just passed proves that Autoblog readers love looking into the future. Spy photos of the next Porsche 911 and a mysterious Dodge Demon prototype led the way last week as some of our most popular stories. A teaser from Subaru has our appetites whetted for the next WRX, and we're intrigued by the value proposition offered by the rear-wheel-drive Kia Stinger. Long-distance motorcycle tourers went gaga over leaked images of the next Honda Gold Wing. Such intense interest comes as no surprise considering that it's the standard by which all its competitors are judged, and it looks to be getting some serious new technology in its next iteration. And finally, we can't help tooting our own horn a bit. Autoblog just launched a brand-new Car Finder tool, which, after getting a few data points to work with, offers up a perfect list of vehicles for new-car buyers. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2019 Porsche 911 to get digital interior — only the tach will be analog Spy Shots: What the devil is Dodge up to with this narrow-body Challenger Demon? Subaru previews Viziv Performance Concept and 2 tuned STIs for Tokyo Leaked 2018 Honda Gold Wing shows off new suspension, hints at DCT 2018 Kia Stinger will start at $32,795 Dodge Honda Kia Porsche Subaru Coupe Hatchback Motorcycle Future Vehicles Luxury Performance Sedan recap sunday drive