2021 Kia Telluride Lx on 2040-cars

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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia EV9 wins 2024 World Car of the Year and World Electric Car at New York Auto Show

The Hyundai Group refuses to release its kung-fu grip on winning prestigious vehicle awards, especially those for electric vehicles. In 2020, Kia took the overall World Car of the Year (WCOTY) title with the Telluride, won World Performance Car with the EV6 GT, and won the World Urban Car category with the Kia Soul EV. In 2021, after the Hyundai Group walked away with nothing but a free lunch, the Hyundai Ioniq 5 won the 2022 World Car of the Year laurels, plus World Electric Vehicle and World Car Design of the Year, followed in 2023 by the Hyundai Ioniq 6 winning the same three awards. Kia returns to the top step today, the new EV9 announced at the New York Auto Show as the 2024 World Car of the Year and World Electric Vehicle. Because the South Koreans like to do this in threes, the Hyundai Ioniq 5 N won World Performance Car.  One hundred automotive scribes from 29 countries tested 38 vehicles for the main prize. The qualifications for entry are that a car must exceed 10,000 units in production annually, be on sale in at least two major global markets, and be priced below the luxury options in their respective regions. The EV9 beat the BYD Seal and the Volvo EX30 to the WCOTY title. Thirty-two cars vied for honors in the electric category, the EV9 outdoing the BMW i5 and the Volvo EX30. The German and the Swede aren't leaving New York with nothing, however, as the BMW 5 Series and i5 won the World Luxury Car title, and the EX30 won the World Urban Car trophy.  The Hyundai Ioniq 5 N outdid 16 other performance cars. We're sure there are engineers in Germany looking hard into their beer right now, the Ioniq 5 N pipping the M2 and XM to the victory circle.  The surprise of the bunch is the inclusion of the Toyota Prius, the global hybrid icon thrashing 70 other entries to win the 2024 World Car Design of the Year award. The other two finalists? The Ford Bronco and the Ferrari Purosangue. Ladies and gentlemen, give it up for the Prius. 

2020 Kia Telluride Second Drive | Won over

When I first saw the 2020 Kia Telluride at the 2019 Detroit Auto Show press days, I was super impressed. It looked great on the show floor, the interior was roomy, materials were high-quality and details well attended to. I couldn't wait to show my wife, Cat, who has been looking to move from a Mercedes-Benz GLK into something a bit bigger. The Tellurides were less accessible when Cat and I took our son, Wollie, to the public show, so I couldn't fully show off this new ute I thought was so cool. "Eh, it's a Kia," Cat said, despite my many previous attempts to convince her that the notion of crummy, boring, cheap Kias is a thing of the past. Anyway, I'd have to wait to get a Telluride from the press fleet to convince her further and to see if I even liked it as much on the road as I did seeing it on the show floor. The day I brought it home, my 3-year-old son called — as he often does — around lunchtime to ask what car I'd be driving. When I said "Kia Telluride," he got excited. He's been a huge fan of our long-term Stinger (as well as an Optima we once rented in Arizona), so the Kia brand name impressed him. My wife, who was also on the line, had no reaction. Driving it home, I fell in love with the Telluride, just as I expected I would. Our top-of-the-line SX-trim tester was nice, loaded with content, trimmed with what looked and felt to be high-quality materials. It took close inspection to see that the headliner isn't a soft microfiber, and that the wood trim is actually plastic. The Nappa leather upholstery is rich, and the seats supportive. The huge dual sunroof and gigantic windows give the cabin an open, airy feeling. I would be pushing for a Telluride as a future addition to Autoblog's long-term garage, as I could see myself enjoying this car for many a mile, with the space to serve many purposes. When I got home, Wollie was eager to check the Telluride out. He climbed all through it, and marveled at the sheer amount of space it affords. He had the room to navigate freely from seat to seat and row to row. As a full-grown adult, I also found it fairly easy to navigate between the captains' chairs and get comfortable in the third row. I wouldn't recommend putting three adults in the back, but I'd be happy back there for shorter rides, or perfectly relaxed in the second row on long hauls. The Snyder boys were sold. Cat came out to see it, and still wasn't impressed.