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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2021 Kia Seltos prices possibly leaked

An anonymous tipster sent Motor1 a list of MSRPs for all six trims of the 2021 Kia Seltos. We can't know if the prices are all correct, but Motor1 seems to have solid underground connections into Kia's back rooms lately, and if nothing else, the numbers give us a reference for when official pricing drops. When the Seltos debuted at last year's L.A. Auto Show, the carmaker said the all-wheel drive variant of the base-model LX and the front-wheel drive version of the S will both start under $22,000. Based on the anonymous figures, a $10 bill makes Kia an honest source, both trims starting at $21,990 before destination. The reported $1,120 fee for handling takes the sum to $23,110, and puts the Seltos $2,000 under the similarly sized but more powerful Sportage. Claimed pricing for the entire lineup after destination runs: LX AWD $23,110 S FWD $23,110 S AWD $24,610 EX AWD $26,410 S 1.6L Turbo $26,610 SX 1.6L Turbo $29,010 At the time of writing, Kia has the Seltos on its U.S. website, but the information isn't all laid out yet. The starting MSRP is listed as $21,990 at the top of the page, but near the bottom of the page, the SX Turbo is listed for that price, which can't be correct. The relevant links all lead to broken pages. The base LX packs the base 2.0-liter with 146 horsepower and 132 pound-feet of torque running power through a CVT, yet clearly isn't a stripper model; it adds adaptive cruise control, Apple CarPlay and Android Auto, and 17-inch wheels to its all-wheel drive system. The S forgoes the all-wheel system to plump up on options. Installing AWD to the entry-level motor requires an additional $1,500. The upgraded 1.6-liter with 175 hp and 195 lb-ft shifts through a seven-speed dual-clutch gearbox and only comes in AWD, and it takes the surcharge to $3,500. As Motor1 also notes, the Seltos LX AWD and S FWD are more expensive than FWD and AWD versions of the Hyundai Venue and Kona, Nissan Kicks, Ford EcoSport, Mazda CX-3, and Toyota C-HR. When it comes to practical concerns like fuel economy, though, the Seltos fares well. Looking at front-drive competitors, only the much more expensive Subaru Crosstrek Hybrid and the smaller, cheaper Nissan Kicks and Hyundai Venue top the Kia, and the Buick Encore ties it. With all-wheel drive, the Seltos is also competitive. The non-hybrid Subaru Crosstrek's 30 mpg combined beats the Seltos by just one, and the more expensive Honda HR-V is tied with the Kia.

2016 Kia Optima SX Limited Quick Spin

There are some questions that aren't easily answered. Is it possible to only eat one Pringle potato chip? Who decided the band Creed was a good idea? And why the heck isn't the Kia Optima more popular? That last one that floated through our heads as we tested the refreshed 2016 Optima. Kia sold just under 160,000 Optimas in 2015, while Ford sold 300,000 Fusions, Honda shipped 355,000 Accords, and Toyota moved 429,000 Camrys. The Optima's low numbers didn't make sense then, and they certainly won't make sense when sales figures for the refreshed 2016 model roll in. For the third-generation Optima, Kia applied its trademark exterior design to a segment-leading interior and one of the most comfortable driving experiences in the segment. The result is a damn fine family sedan that really ought to help Kia find its way into a lot more driveways. Driving Notes We can debate the value of top-trim family sedans until we're blue in the face, but in the case of the Optima, you want the SX Limited that we tested. It's one of the only ways to score Hyundai/Kia's stout 2.0-liter, turbocharged four-cylinder engine (the other is the $30,515 SX). At 245 horsepower and 260 pound-feet of torque, it's down on output for model year 2016 – the 2015 model had an extra 27 hp and 9 lb-ft of torque – but gains two miles per gallon in the city and one on the highway, for a total of 22 and 32 mpg, respectively. Should we lament the loss of power? That's what we did when Kia first showed the 2016 Optima at the 2015 New York Auto Show. On the road, though, it's tough to pick out the drop in output. Nine pound-feet is negligible, and unless you're regularly playing in the high part of the rev range, you won't miss the extra power. The Optima pulls hard from a standstill, developing peak torque between 1,350 and 4,000 rpm. It'll get to 60 in what we guesstimate is the high six-second range. Yes, that is slower than both the six-cylinder Toyota Camry and Honda Accord, two sedans that are also lighter than the 3,600-pound Kia. Let's remember that these are family sedans, though, and the broad torque peak (and improved fuel economy) will be more important to your average consumer than the stopwatch figures. The Optima is more fuel efficient than the Japanese V6-powered competitors. Barely. And only in the city. That means the 2.0-liter's fuel economy has improved incrementally, not massively.