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LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).

Porsche tops J.D. Power quality index as Korean brands soar

While complaints about infotainment systems remain a thorn in the side of automakers for J.D. Power's annual Initial Quality Study, there's a lot to celebrate this year. The average number of problems reported per 100 vehicles fell to 112 in 2015 – a three-percent improvement compared to 116 in 2014. The results of this year's survey are based on the responses of over 84,000 people about problems within the first 90 days of buying or leasing a 2015 model-year vehicle. For the third consecutive year, Porsche tops the rankings with an average of 80 problems per 100 vehicles. Although, that's slightly more than the 74 the German sportscar maker scored in 2014. "While the Japanese automakers continue to make improvements, we're seeing other brands, most notably Korean makes, really accelerating the rate of improvement," Renee Stephens, vice president of US automotive quality at J.D. Power, said in the study's release. In fact, Kia ranks as one of the biggest movers in this year's list. The Korean brand jumped to second place from seventh last year. The company had an average of 86 problems per 100 vehicles, a 20-point improvement. Third place went to Jaguar with an average of 93 problems reported, versus last year's second-place finish with 87 of them. Fourth place was Hyundai, and fifth-place Infiniti also earned a gold star for improvement with 97 issues per 100 vehicles – 31-points better than last year. Fiat still anchored the bottom of the list. However, its 161 problems this year is a lot better than the 206 in 2014. Ranked by nationality, Korean brands (Hyundai and Kia) are now leading the industry in initial quality with an average of 90 problems reported per 100 vehicles. According to J.D. Power, this is the first time Europe's figure beat Japan with 113 and 114 issues, respectively. The American brands also averaged 114. Whereas General Motors dominated last year, the segment awards are spread out in 2015. GM, Hyundai, Nissan, and Volkswagen Group are all tied with four models each earning prizes. For more information, you can also see all of the graphs, here. J.D.

The 2018 Stinger fulfills Kia's sport-sedan destiny

A little more than five years ago, Kia rolled out the GT Concept - a sheetmetal hypothetical musing on where the brand's sporting aspirations might go. Today on the eve of the Detroit Auto Show Kia unveiled the Stinger, the production version of that 2011 show car. While Kia Motors America says "the Stinger really is a dream car for us," enthusiasts anticipating something a lot racier have sobered up over the distance between the concept and the production reality. Nevertheless, the new Stinger will be the sportiest Kia ever, and not by a little. True, there's a lot of Optima in the body - it's too bad they couldn't have made the 2014 GT concept - but details everywhere separate the Stinger from the bread-and-butter sedan. The Stinger's wheelbase is four inches longer than the Optima's, yet overall length is an inch shorter. The brand's corporate face looks to have dabbled in CrossFit, the wide, narrow "tiger-nose" grille jutting out ahead of plenty of black mesh, new LED headlamps, and a new hood with twin hood vents. Side vents and sharp sills carve up the flanks, and side mirrors mount on the bodywork instead of at the A-pillar. In back, the deck lid gently curves upward becoming an integrated spoiler above elongated LED taillights, and a full-length rear diffuser houses four oval tailpipes. Inside, the dual-zone instrument panel boasts a "large" color touchscreen for infotainment, metal-accented dash gauges with red needles, and a small, color TFT screen in the binnacle for displaying tidbits like G-forces and lap times. Luxury touches include a heads-up display, an optional 720-watt, 15-speaker Harmon/Kardon audio system with two subwoofers, a driver's seat that can be had with air-cell bladders for a snug fit, and lots of driver assistance systems. When the Stinger goes on sale late this year customers get a choice of two engines that are currently still in development. The base model employs a 2.0-liter turbocharged four-cylinder with around 255 horsepower and 260 pound-feet of torque. The upper trim, known as the Stinger GT, goes with the 3.3-liter twin-turbo V6 found in the Genesis G90 and expected to put out the same numbers: 365 hp and 376 lb-ft. Both motors will shift through the eight-speed automatic shared with the Kia K900 but refined with a centrifugal pendulum absorber for reduced vibration. If all goes to plan, the dash from zero to 62 miles per hour will take 5.1 seconds with the 3.3-liter V6, with top speed capped at 167 mph.