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Kia recalls 507,000 vehicles in U.S. for airbag issues

WASHINGTON — Kia Motors Corp said on Friday it was recalling more than 507,000 vehicles in the United States because an electronic glitch may prevent airbags from deploying in a crash. The recall follows an announcement in March by the National Highway Traffic Safety Administration (NHTSA) that it was investigating why some airbags had failed to deploy in Kia vehicles and its affiliate Hyundai after crashes in which four people were killed and another six were injured. The two Korean automakers have now recalled nearly 1.1 million U.S. vehicles to address the issue. NHTSA said in March that it was aware of six serious crashes in which airbags failed to deploy in frontal crashes, including four in 2011 model Hyundai Sonatas and two in 2012 and 2013 Kia Forte vehicles. The crash of the 2013 Forte occurred in Canada. Kia's recall issued on Friday covers 2010-2013 Kia Fortes, 2011-2013 Kia Optimas and 2011-2012 Kia Optima Hybrid and Sedona vehicles. The company said the airbag control unit may short circuit because they may be susceptible to electrical overstress, preventing the frontal airbags and seat belt pretensioners, which pull the driver and front seat passenger firmly back into their seats, from deploying. The company said it does not yet have a fix, but is working with its supplier on the issue. Kia spokesman James Bell said the company "is attempting to have a remedy by the scheduled owner notification date of July 27. If Kia does not have a remedy by that date or if any customer feels unsafe in his/her vehicle, we will provide a rental car until the repair has been completed." Hyundai in February issued a recall for 154,000 U.S. Sonatas after non-deployment reports were linked to electrical overstress in the air bag control unit. In April, Hyundai recalled an additional 425,000 U.S. vehicles to address the same issue. Hyundai said in March that it was aware of reports of two deaths in its vehicles, which occurred in head-on collisions at extremely high rates of speed. NHTSA said the airbag control module under investigation was built by ZF Friedrichshafen AG, a German auto supplier. ZF said on Friday that it has worked with Kia and "continues to cooperate and support NHTSA and its customers in the investigation." The safety agency also said that electrical overstress appeared to be the root cause in a 2016 recall by Fiat Chrysler Automobiles NV of 1.4 million U.S. vehicles for airbag non-deployments in significant frontal crashes.

Kia Australia confirms a pickup truck is in the works

Reports continue to indicate that there will be a Hyundai pickup truck, but this bit of news is about the potential of a Kia pickup. After all, if Hyundai does it, why can’t its corporate cousin Kia get a slice of the pie, too? WeÂ’ve heard rumors of a Kia truck before, but this report is much more definitive about the projectÂ’s existence. Damien Meredith, the Chief Operating Officer of Kia Australia told CarsGuide that the Kia pickup is a go. “Work has begun,” Meredith says. “WeÂ’re talking about a dual-cab, a single cab. What weÂ’ve requested is the full gambit (sic) for the ute, and that (includes) a dual cab with diesel and petrol.” Of course, this is Kia Australia talking. ThereÂ’s no one suggesting that any Australia-specific Kia truck would make it to the United States, but itÂ’s intriguing to know the designers and engineers are on the job. We didnÂ’t previously know that there would be a Kia pickup, but now Meredith is saying it will likely be arriving around 2022 or 2023. The latest on HyundaiÂ’s pickup is that itÂ’ll be launching in 2020, but Hyundai hasnÂ’t confirmed anything yet. Meredith also touted that the Kia pickup wouldnÂ’t be a “lifestyle vehicle,” but more of a serious pickup truck. Would Kia actually make a body-on-frame pickup to compete against trucks like the Ford Ranger or Toyota Hilux in other markets? ThatÂ’s certainly nothing like what we think the Hyundai Santa Cruz pickup is going to be like. That's expected to be a unibody pickup, similar to the Honda Ridgeline in stature and drivability. The more we read into this, the more this pickup is looking like a body-on-frame utility vehicle for markets outside the United States. Kia could sell the truck in Asia, Australia and other markets where the international version of the Ranger and Hilux are offered. Will it ever see the U.S. market if this is the case? Probably not. Although the Ranger ended up here, it did so after substantial re-engineering. The Hilux and other trucks like the VW Amarok remain for other countries only. We'd expect the Kia truck as described by Meredith to be so as well. 

Kia Hotbots come back out to play with 2014 Forte

Kia is bringing back its so-called "hotbots," the slightly disturbing female robots that traipse about the uncanny valley while hustling the new Forte and "respecting the tech," for three new, humorous animated spots.
The Hotbots first debuted during Kia's latest Super Bowl spot, which followed the debut of the 2014 Forte sedan at the 2012 Los Angeles Auto Show. Each new spot follows the premise of the two originals, with the hotbots protecting the Forte while the oblivious owner stands by. Take a look at all three ads below, along with the two originals that kicked the series off.