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Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

Kia Motors again tops J.D. Power Initial Quality Study

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2021 Kia K5 Review | New look, new name, still a value leader

The 2021 Kia K5 replaces the long-running Kia Optima as the brand’s midsize family sedan, and it brings with it bold, aggressive exterior styling and a seriously comfortable driving experience. Not only that, itÂ’s a good value compared to the competition. And while it does sacrifice some sportiness for its comfort, Kia will introduce a high-performance GT model by the end of the year that should rectify the lack of driving excitement. There are some sedans on the market with a slightly better blend of sportiness and comfort, such as one of our favorites, the Honda Accord, as well as the gracefully aging Mazda6, but the KiaÂ’s strong points are enough to make it a must-see for midsize car shoppers. What's new for 2020? The Kia K5 is a new model introduced this year, but it could certainly be considered the next-generation Optima with a name change. 2021 Kia K5 GT-Line View 17 Photos What's the K5's interior and in-car technology like? While the K5's exterior is bold and aggressive, the interior is less in-your-face. ThatÂ’s not to say it isnÂ’t still stylish, though. The dashboard has a unique design with separate levels that gives it some visual interest. On most models, you get aluminum-look trim on the dash and doors, but the EX features fairly convincing matte-finish faux wood trim. The plastics are all high-quality with a welcome number of soft touch surfaces and interesting, attractive patterns. The instruments and infotainment screen occupy a large monolith in front of the driver and the center of the dash. The gauges are analog with a display nestled between them. The standard infotainment touchscreen is an 8-inch unit (in the photos above) flanked by physical shortcut buttons and knobs. It's the same system that Kia has used for several years, which is easy to use but a bit dated in appearance. Available as an option on the GT-Line and EX is a 10.25-inch screen (pictured below). ItÂ’s larger and features updated graphics that are nicer to look at, but it functions similarly. ThatÂ’s not a bad thing. Instead of normal shortcut buttons, this system also picks up touch-sensitive shortcut controls rather than physical buttons. Quite simply, they don't function as well and we're glad the climate control sticks with traditional buttons and knobs regardless of infotainment system. Also worth noting is that seating accommodations are quite comfortable. The front seats in particular are thickly cushioned with gentle bolstering.