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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Hyundai quality issues hammer quarterly profit report

SEOUL — South Korea's Hyundai said on Monday it swung to a net loss for July-September, missing market estimates by a wide margin, as costs related to engine quality issues and recalls smashed what would otherwise have been strong earnings. Hyundai, the world's fifth-biggest automaker when combined with affiliate Kia, reported a net loss of 336 billion won ($297.72 million). The average of 12 analyst estimates complied by Refinitiv was 1.2 trillion won in profit. The automaker said it booked 2.1 trillion won to cover charges related to engine defects that increased the risk of stalling and fire. The years-long quality problems have cost Hyundai and Kia nearly $5 billion and left the pair subject to a probe by U.S. authorities over the manner of their recalls. "Third-quarter results reflect engine-related provision expenses as the company took preemptive measures to ensure customer safety and cover any possible future increase in quality-related expenses," Hyundai said in a statement. "We sincerely apologize to our shareholders and investors for having repeated quality cost issues over three quarters since 2018," an executive told an earnings briefing. Operating loss for the third quarter was 314 billion won. Excluding quality costs, the figure would have been 1.8 trillion won profit. Revenue rose 2.3% on year to 27.6 trillion won. Analysts said the operating loss was not as deep as expected as Hyundai enjoyed firm sales in the quarter backed by increased demand in the United States and emerging markets such as India. Its stock rose as much as 4.2% after the announcement versus a 0.3% fall in the benchmark KOSPI in afternoon trade. Related Video: Earnings/Financials Hyundai Kia

2021 Kia K5 is a Stinger-inspired midsize sedan

Love the idea of the rear-wheel-drive Kia Stinger but just can't swing the price tag? The 2021 Kia K5 promises to be the next-best thing, while also delivering the practicality and comfort expected of a modern midsize sedan.  "K5" has been the name of the Korean-market Optima since its major redesign in 2010, and with the 2021 model, that name is coming to America. With this re-branding comes a major overhaul to Kia's four-door family car, including available all-wheel drive and a new performance GT model that will likely be met with approval by fans of the Stinger sport sedan.  On the outside, the K5 looks like, well, an Optima. Kia seems content with its current "tiger face" design. The new K5 design has obvious influences from the Stinger, but that car's design wasn't really all that much of a departure from the previous-generation Optima's, so the family resemblance remains strong. As with any major redesign, there's plenty more action underneath the K5's sheet metal. The new sedan will be offered with two turbocharged engines and, for the first time in a front-wheel-drive Kia sedan, an all-wheel-drive option will be offered for those who want a little more all-weather functionality.  The base engine will be a 1.6-liter four-cylinder producing 180 horsepower and 195 pound-feet of torque. On the base-model LX, it will be paired exclusively with an eight-speed automatic transmission (no CVT here, at least not yet) and front-wheel drive. On the LXS and GT Line, all-wheel drive will be available.  For those who want performance, the GT model is your ticket. Powered by the company's new 2.5-liter turbo-4, the GT will boast 290 hp and a class-leading 311 lb-ft of torque paired with an eight-speed dual-clutch automatic transmission. Kia says this combo will be good for a 0-60 time of 5.8 seconds.  Inside, the K5 gets numerous upgrades over the outgoing Optima. Shown here in GT-Line and GT guise, the interior will be available with perforated leather seating options with contrast stitching for a little added pizzazz. The flat-bottom steering wheel pictured is also exclusive to the GT-Line and GT trims. Other available features include wireless device charging, heated and ventilated front seats, and a heated steering wheel. The base infotainment system will be an 8-inch touchscreen unit with a 10.25-inch upgrade available; both will be powered by the latest revision of Kia's excellent UVO software suite.